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📈 Driving Organic Traffic: The "All Roads" Framework

Support Guide for Gym Owners Using Single or Dual Acquisition Systems  🎯 Objective This guide helps gym owners ensure every digital and physical path leads back to their website, maximizing organic traffic, leads, and conversions.  🧠 Remember: “All roads lead to the website.” If your audience can find you, they should land on your main domain.

 

✅ Before You Start

Make sure:

  • You’ve published your Gym Launch Template or are using your existing website.

  • You’ve purchased and connected a domain (see the Domain Setup guide if you haven't).

  • You’ve accessed the Driving Organic Traffic checklist inside your portal.

📄 Step 1: Download the Framework

Go to the “Driving Organic Traffic” section in your training portal and download the All Roads Framework (PDF or Google Doc).

Link to download is directly beneath the video.

🧭 Step 2: Google Business Profile Setup

🔍 Check if you already have one:

  1. Go to Google.com

  2. Search your gym’s name

  3. If no business panel shows on the right, you need to register

📝 If you don’t have one:

📸 Make sure your profile includes:

  • Photos of your gym and team

  • Updated contact info

  • Website link (domain)

  • Operating hours

  • FAQs and answers

  • Reviews/testimonials

🌐 Step 3: Standardize Your Website Link

Choose ONE domain

Make sure all listings use the same link to avoid confusing Google or your users.

Example:
✅ www.abcfitness.com
❌ abcfitness.net or subdomains like abcfitness.gymlaunch.com

🧩 Step 4: List Your Website in ALL Relevant Places

📋 Start with this checklist:

Platform/Directory ✅ Website Listed
Google Business  
Facebook Page  
Instagram Bio  
Yelp  
Mindbody Profile  
Indeed  
LinkedIn  
Local News Listings  
TripAdvisor  
Twitter/X  
App Store Profile  
TikTok Profile  
 

💡 Tip: Google your gym name and visit each link that appears. If your website isn’t linked, update it.

📞 Step 5: Add Website Link to Offline & Automated Channels

🛠 Automate inside HighLevel:

  • Voicemails: Add the website link to any pre-recorded missed call messages

  • Missed Call Text Back: Auto-reply with your website link

  • Email Footers: Include your domain in all automated campaigns

🪧 Real-world promotions:

  • Add your website to printed flyers, posters, or banners

  • Create a QR code that links to your site

  • Post it on the gym front door or front desk

  • Include in member referral vouchers

  • Print on apparel or business cards

🧠 Final Thoughts

  • Organic traffic is a long game — the more consistently your site is listed, the more visible you become.

  • Every platform that can host a link to your site is an opportunity to convert a lead.

  • Set aside time every quarter to audit where your website is listed.

🚀 Next Steps

Once you’ve listed your website in every applicable place, move on to the Lead Conversion and Paid Traffic sections of your training.

Need help troubleshooting? Refer to:

Support Contact:
For issues or personalized help, email: support@gymlaunchtemplate.com