📘 Help Doc: After Class – Sales Choreography

🔑 Key Objectives:

• Transition smoothly from class experience to sales conversation

• Avoid common post-class mistakes that kill momentum

• Use rapport, environment, and subtle scripts to set up the pitch

• Reinforce consistency and documentation for scalability

✅ What You Need Before Class Ends:

• A clean, designated sitting area for post-class convos

• Before/after photos, testimonials, or reviews visible in that space

• A pre-filled prospect profile (from the pre-class questionnaire)

🧭 Step-by-Step Actions:

1. Compliment, Don't Question

• 💬 Say something specific like:
  "That was awesome form on the last round—you crushed it!"

• ❌ Do NOT ask: “How do you feel?” (They’ll likely say something negative.)

2. Let Them Decompress

• 🧘 Point to the sitting area and say something like:
  "Grab some water, take a second, and I’ll meet you right over there when you’re ready."

• Avoid dragging them into a conversation immediately post-workout.

3. Meet in Controlled Environment

• ✅ Quiet, away from distractions

• ✅ Surrounded by social proof (photos, success stories, etc.)

• ✅ Have clipboard, pricing sheets, or iPad ready

4. Use This Sales Warm-Up Script:

• 💬 "So, Sally—what was your favorite part of class?"

• 💬 "Could you see yourself doing this again?"

• ✅ If yes → Transition to pricing overview

• 💬 "Awesome, let me walk you through your options. You mentioned your goal was [X], and you've tried [Y] before. I think we can help you hit [Z], and here’s how..."

5. Present Options

• Don’t pitch from scratch—pull directly from what they told you earlier

• Let the environment and earlier conversation do the heavy lifting

🧠 Pro Tips:

• Avoid yes/no questions—keep it open-ended to get them talking

• If you offer bonuses (gear, nutrition plans), reference them as part of the today-only signup

• Keep tone light but confident—assume the sale, but don't pressure

🛠 Tools & Downloads:

• 📎 [After Class Choreography Cheat Sheet (PDF)]

• 📎 [Sales Scripts PDF]

• 📎 [Class Sales Flowchart]

• 📎 [Pre-Class Questionnaire Template]

📌 Notes:

• Customize this script to match your gym’s brand and tone

• Document what works—down to the word—for consistent delegation

• Train your entire team on this process to avoid inconsistent experiences

Outcome if done correctly:
A relaxed, confident prospect who expects the sales conversation, has already emotionally bought in, and just needs to choose a plan that fits.