📄 Help Doc: Conversion Meeting Script – Turning Challengers into Long-Term Clients
The Conversion Meeting Script is a structured conversation designed to convert a client in a 6-week challenge into a long-term member. This script helps coaches build emotional buy-in, reinforce accountability, and make a clear and compelling offer to continue the client’s transformation journey.
🔑 Key Points of the Script
✅ Before the Meeting:
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Weigh the client in and have their original challenge intake data and goals ready.
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Set up the environment: 2 chairs, a table, EFT agreement, scale (if needed), and optional presentation deck.
🗣️ Meeting Flow
1. Build Emotional Momentum
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Congratulate the client on their progress so far.
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Ask:
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“Tell me about a win you’ve had over the last few weeks.”
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“When was the last time you lost this much weight in this short amount of time?”
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2. Anchor Their Progress
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Reinforce that what they’ve accomplished is a result of the system and accountability.
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Ask:
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“What do you think made the difference this time compared to past efforts?”
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Guide them to acknowledge accountability as a key factor.
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3. Revisit the Long-Term Goal
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Prompt the client to talk about the original goal (e.g. lose 40 lbs).
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Ask:
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“Why is hitting that 40-pound goal important to you?”
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“How would your life change if you reached it?”
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4. Introduce the Early Bird Offer
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Use assumptive tonality:
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“Did I tell you about our early bird discount that we only offer at this meeting to those who seem serious?”
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Let them visualize success:
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“Picture yourself down 40 lbs... how would you feel?”
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5. Present the Offer
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Apply the $599 challenge deposit as a credit over 12 months:
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$599 ÷ 52 weeks = $11 discount per week.
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Public rate = $60/week → Member rate = $49/week.
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No payment until challenge ends.
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Ask:
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“Sound fair?”
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“Are you ready to make it official and knock out those 40 pounds once and for all?”
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6. Optional: Paid-in-Full (PIF) Upsell
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Present after they say yes to the weekly option.
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PIF Discount:
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$49/week × 52 weeks × 0.9 = $2,293
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Add 4 bonus weeks → 56 total weeks.
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Ask:
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“Would you prefer weekly or prepay and get the bonus month and save?”
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🧾 Close the Deal
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Sign the agreement.
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Take a selfie and celebrate publicly (Trainerize/Facebook group).
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Schedule their Week 6 Weigh-Out.
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Give any swag or onboarding materials.
🧠 Pro Tips:
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Always isolate commitment before offering PIF options.
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Don’t present both payment options upfront.
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Keep the tone supportive, upbeat, and focused on their success.
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Rehearse this script until it feels second nature.
🧰 Tools Needed:
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Scale
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Pre-sale questionnaire
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Conversion script or presentation deck
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Agreement form
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CRM or billing system access
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Optional: Swag (shirt, wristband, etc.)
🏁 Outcome:
Clients leave the meeting emotionally committed, financially enrolled, and clearly supported in achieving their long-term goals.