đź“„ Help Doc: Full Sales Script Execution (Plug-and-Play Template + Strategic Coaching)
This document walks you through the full tactical Sales Script used in our proven sales system. It’s a dynamic, plug-and-play template designed to guide you from the first hello to uncovering pain, expanding urgency, and leading the prospect toward a buying decision—with clarity, care, and confidence.
🔍 What This Script Is—and Isn’t
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This is not a read-it-word-for-word script. It’s a strategic conversation structure.
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Use it to hit key checkpoints in order, not to memorize robotic lines.
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The goal is to achieve outcomes, not recite phrases.
Think of this script as your training wheels—you’ll get more confident and flexible with every rep.
🧩 Conversation Framework (Color-Coded Key):
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🟦 Section Labels – Blue: Framework zones (Negative Situation, Desired Destination, etc.)
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🟨 Script Prompts – Yellow: Sample language and real dialogue you can use
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⚪ Coach Notes – White: Contextual reminders and mindset notes
🔹 1. Open the Conversation – Tip of the Spear
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"Hey [client name], I’m [your name]. What brought you in today?"
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Quickly pivot into level 3 questions to uncover emotion:
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“What made you want to change that now?”
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“What’s the reason behind that goal?”
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👉 Your goal here is to build rapport and trigger a level 3 (emotional) conversation.
🔹 2. Expand the Pain – Deep Dive Questions
Examples:
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“Where is this showing up in your day-to-day life?”
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“What kind of led you here?”
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“Has there been a recent moment that made this feel more urgent?”
👉 Don’t rush. Let them walk through the pain. Gently challenge surface answers.
🔹 3. Rapid Fire Data Collection
No fluff—just ask:
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“What’s your current weight? Goal weight?”
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“How often do you exercise?”
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“Any past programs? What worked/didn’t?”
👉 You’re gathering objective data to prep for the presentation.
🔹 4. Desired Destination – Short-Term + Long-Term Vision
Ask:
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“If this problem were solved, what would your life look like 4–6 months from now?”
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“How would it feel 3–4 years from now if you stayed consistent?”
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“What would that mean to you emotionally?”
👉 This is about getting them excited about what’s possible—and why they care.
🔹 5. Negative Implication – What If Nothing Changes?
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“If you weren’t able to fix this, what would your life look like 5 years from now?”
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“How would it feel if that version of you never came to life?”
👉 Now is where urgency builds. Be gentle but firm. This is about truth—not pressure.
🔹 6. Timing Commitment + Readiness Check
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“When would you ideally like to start seeing results?”
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“Sounds like now would be a great time?”
👉 You want them to say “now.” Once they do, you’ve unlocked permission to move forward.
🔹 7. Transition to Dynamic Presentation
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Use everything they’ve shared to tailor your pitch.
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Present your pillars as the missing link.
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Ensure they say “this is exactly what I need.”
🧠Coach Tips
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Practice saying key parts your way.
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Match tonality to emotion: warm, curious, and non-judgmental.
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Prepare for objections—most are smokescreens driven by fear.
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If you care more than they do, you win.
Linked Resources:
Created by: Sales Enablement Team
Last Updated: July 2025
Ideal For: Gym sales staff, enrollment coaches, performance closers, and all frontline team members managing Level 3 conversations
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