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📘 Help Doc: Offers & Membership Pricing – The 3 P’s to Profitable Growth

This training walks through the three critical components—Packaging, Pricing, and Presenting—that make an offer successful. It breaks down how to create irresistible offers that drive upfront cash while building long-term recurring revenue, helping you scale profitably and sustainably.

 

✅ Key Concepts

1. Package Your Offer

  • Your offer should be transformational, not transactional.

  • Example: “Ultimate Body Transformation in 8 Weeks” has higher perceived value than “8 Weeks of Classes.”

  • Use a defined, front-end program (typically 6 weeks) with:

    • Beginner-friendly workouts

    • Simple meal plans

    • Coaching and accountability

    • Extra resources like snack guides and eating-out tips

  • All these increase perceived and real value, allowing you to charge more.

2. Price Your Offer

  • General rule: Charge more.

  • When people pay more, they pay attention—and get better results.

  • Launch Floor Pricing:

    • Large Group (16+ participants): ~$100/week → ~$599 for 6 weeks

    • Semi-Private (1–6 participants): ~$200/week → ~$1,200 for 6 weeks

  • Benefits of proper pricing:

    • Funds your marketing (liquidates CAC)

    • Makes recurring memberships seem more affordable

    • Drives stronger engagement from clients

3. Present Your Offer

  • Use the A/B Offer Strategy:

    • Option A: Short-term transformation package (higher upfront cost)

    • Option B: Monthly recurring membership (lower immediate cost)

  • This structure:

    • Captures both cash and long-term members

    • Gives prospects a choice based on budget and commitment level

    • Creates scalable, flexible revenue streams

💡 Pro Tips

  • Stick to proven pricing in the provided cheat sheet when launching.

  • Over time, as you gain confidence and results, you can adjust:

    • Increase pricing

    • Lengthen programs

    • Sell only packages or memberships based on performance

  • Don’t try to reinvent—use what works, then optimize with data.

đŸ§© What’s Next?

  • Watch the next video on Membership Pricing for deeper guidance.

  • Download the Pricing Cheat Sheet attached to that lesson.

  • Start building and presenting your A/B offer using the scripts provided.

đŸ“„ Related Resources

  • [Pricing Cheat Sheet – Next Lesson]

  • [Offer Script Templates]

  • [Fulfillment Guide: How to Deliver the Offer]

  • [Email & Text Scripts for Offer Launch]