📘 Help Doc: The Four Parts to a Sale
This foundational training introduces the 4-Part Sales Framework—a proven, high-converting structure used by thousands of gyms and the Gym Launch internal sales team. It has consistently led to 30% increases in close rates and 60% increases in front-end cash collected, even for already experienced salespeople. Understanding and mastering this framework is essential before diving into scripts, objection handling, or advanced tactics.
📊 The Four Core Stages of a Sale
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Negative Situation
Identify the problem.
This is where you uncover the prospect’s current pain, challenges, and why they are seeking help. Focus on the emotional and practical consequences of their current state. -
Desired Destination
Define the goal.
Find out where they want to be. What would their ideal life, body, mindset, or routine look like once their problem is solved? -
Negative Implications
Highlight the cost of inaction.
What happens if they don’t make a change? Will their situation stay the same or worsen? This drives urgency and helps the prospect realize the stakes. -
Dynamic Presentation
Pitch with purpose.
This is where you present your service as the tailored solution—not from a generic script, but in a way that directly addresses their unique problems, goals, and fears.
💡 Why This Matters
Even if you've sold before or used other scripts, this framework unlocks higher conversions by focusing on emotion, urgency, and relevance.
“If you're not leading the prospect through all four stages, you're leaving cash—and impact—on the table.”
🧰 What Comes Next
In upcoming modules, you'll gain access to:
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Verbatim full-length scripts
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Condensed cheat sheet versions
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Objection-handling frameworks
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Tactics and tools for each of the 4 stages
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Role-play demos and call breakdowns
🧠 Pro Tip
This framework isn't just a checklist. It's a conversation journey. Each stage builds emotional depth, trust, and clarity for the prospect—so by the time you present the offer, the decision becomes obvious.