🚀 Help Guide: Launching Your Ads with the Done-For-You (DFY) System

🎯 Overview

The Done-For-You Ads Launch program is designed to take the burden of ad creation, targeting, testing, and optimization off your plate—so you can focus on working leads, closing sales, and serving members. This is a critical piece of your acquisition engine and one of the most time-saving tools in your business.

🧩 What’s Included

✅ Proven Ads Built for You
✅ Creative, Copy, and Targeting Done for You
✅ Optimization Based on What’s Already Working Across the Network
✅ Option to Submit Your Own Media Assets (photos/videos)

⚙️ How It Works

You Attend Your Ads Launch Call
- This is non-negotiable—your ads cannot launch without it.
- If you miss your call, go to:
  👉 https://gymlaunch.com/support to reschedule.
We Launch Your Ads
- We build ads using proven, pre-tested creatives and copy.
- You can optionally upload your photos/videos for us to test.
We Test & Optimize for Results
- We’ll rotate your media with ours.
- If our internal media performs better, that’s what we’ll lean into.

✅ Pros of Using DFY Ads

Benefit	Description
⏱ Huge Time Saver	Frees up 15–20+ hours/week from ad creation & management
🧠 Zero Headspace Drain	No worrying about algorithms, testing, or updates
🎯 Results-Driven	Focused on ROI and lead volume, not aesthetics
🖼️ Optional Customization	Submit your own branded content if desired

⚠️ Cons & Considerations

We’re human—minor errors can happen, but we fix them fast.
Our ad decisions may differ from yours. If you’ve run ads before, you might disagree with some creative or targeting choices—but trust the process.
We always choose what converts best, not what looks best.

💬 “We’ve built countless million-dollar gyms using this exact system. Trust the data, not your feelings.”

🚨 #1 Mistake to Avoid

❌ Obsessing Over Lead Cost (CPL)

Don’t fall into the trap of micromanaging your Cost Per Lead.

💡 Why?
Lead costs naturally fluctuate by:

Market demand
Ad fatigue
Time of year
Audience saturation

Instead, track what you control:

Metric	Why It Matters
📅 Schedule Rate	Are leads booking calls or visits?
✅ Show Rate	Are leads showing up to appointments?
💰 Close Rate	Are you converting those leads?
💵 Front-End Cash	Are you collecting revenue?
📈 CAC	Customer Acquisition Cost = total spend ÷ new clients

👉 Track these in GymDash and bring your numbers to the daily calls for expert support.

📌 Your Next Steps

✅ BEFORE Ads Launch

Attend Daily Calls (as often as possible)
Complete the Lead Nurture & Sales Playbooks
Set Up Your Gym Dash Account
→ https://gymdash.gymowners.com/signup

📞 Your Ads Launch Call

Do NOT miss it. It’s the gateway to leads and cash.
If you need to reschedule, go here:
👉 https://gymlaunch.com/support

🧠 Reminders & Best Practices

Tip	Benefit
Submit your media assets early	Gives us time to test your creatives
Focus on leads, not CPM/CPL	Keep working your pipeline
Use GymDash daily	Keep performance data at your fingertips
Trust the DFY system	We've tested what works—don’t reinvent it
Bring stats to calls	Get specific help, fast

🤑 Summary: Ads = Appointments + Revenue

Your ads will start bringing in leads as soon as they go live. Make sure you're fully prepared by completing the pre-launch steps, working your leads daily, and trusting the process that’s helped hundreds of gyms scale.

Now go win the day. 🏋️‍♂️