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🤖 Help Guide: Lead Nurture Crash Course – Gym Growth Engine

Feature: Lead Nurture  Platform: Gym Growth Engine CRM  Use Case: Converting marketing leads into booked appointments and actual walk-ins  Goal: Maximize lead-to-show rate and drive higher ROI from your ad spend

 

🧠 What Is Lead Nurture?

Lead Nurture is the immediate next step after a prospect opts in through a platform (Facebook, Instagram, website, etc.).
The goal is to move leads from “interested” to “scheduled” and ultimately to “in-person.”

🎯 Key Metrics to Aim For

  • ✅ 40% of all leads scheduled for appointments

  • ✅ 40% of those scheduled actually show up

🔑 The 4 Rules of Lead Nurture Success

1. 🕒 Availability

Minimum Requirement:

  • At least 10 hours per week of availability for appointments

  • Focus on prime times:

    • Weekdays: 8AM–11AM and 4PM–7PM

Guidance by Sales Type:

  • Consultative Sales: Must meet availability standards

  • Class-Based Sales: Availability may differ but should still support scheduled sessions

⚠️ Don’t force leads to book around your convenience. Convenience for them = more shows.

2. ⚡ Speed to Lead

Golden Rule: Reach out to every new lead within 5 minutes of them opting in

Best Practices:

  • Aim for near 24/7 responsiveness

  • Double-dial when calling leads

  • Respond to every message, automation reply, or notification within 5 minutes — even on nights and weekends

⏰ The faster your reply, the more likely you’ll schedule and convert.

3. 📞 Outreach Volume

Minimum Contact Cadence (first 72 hours):

  • ☎️ 5 call attempts

  • 📬 2 voicemails (make them personal)

Why It Matters:
Volume increases your odds of catching the lead at the right time. Don’t stop at one or two follow-ups — persistence wins.

4. 📊 Pipeline Management

Update your CRM daily. No exceptions.

In Gym Growth Engine:

  • Move contacts through statuses:

    • Showed up

    • No-show

    • Canceled

    • Closed/Sold

Benefits of updating:

  • Enables smart automations (reschedules, follow-ups, etc.)

  • Gives visibility into your sales data (show rate, close rate, etc.)

  • Prevents lead loss

💥 Why It Matters

Poor Lead Nurture = Wasted Ad Spend.
Strong Lead Nurture = More appointments, more shows, more closes, more cash.

To protect your marketing ROI and maximize member growth:

  • ✅ Be available

  • ✅ Move fast

  • ✅ Follow up consistently

  • ✅ Keep your pipeline clean and updated

📚 Access the Full Training

🔗 Use the links provided in the app or dashboard to access the full Lead Nurture Training Portal, including:

  • What is Lead Nurture

  • Best practices & habits

  • Scripts, workflows, and templates