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📘 Help Guide: Manual vs Semi-Automated Lead Nurture

Platform: Gym Growth Engine (GGE) Use Case: Choosing and implementing a lead nurture method to convert prospects into booked appointments Goal: Help gym owners understand the pros, cons, and operational flow of manual vs semi-automated lead nurture methods — and select the one that fits best for their business

 

🔍 What Is Lead Nurture?

Lead nurture is the process of following up with new leads through calls, texts, and emails to get them:

  1. Booked for a sales appointment

  2. Reminded to show up

  3. Re-engaged if they no-show or cancel

In GGE, there are two approaches to lead nurture:

  • Manual Lead Nurture

  • Semi-Automated Lead Nurture (recommended for most gym owners)

🔧 Option 1: Manual Lead Nurture

💬 What It Means:

You and/or your team personally handle all communication with leads — calls, texts, and follow-ups — without relying on automation tools.

✅ Pros:

  • More Personal: Custom, real-time messages and calls feel more human

  • Higher Trust: Blue iMessage bubbles, real phone numbers = more responses

  • Fully Controlled: Every message is tailored to that lead and context

❌ Cons:

  • Time-Consuming: Requires significantly more time and energy

  • Hard to Track: Leads can fall through the cracks if not managed carefully

  • High Maintenance: Difficult to scale as lead volume grows

💡 Perfect manual nurture will always outperform automation — but it rarely happens consistently without significant discipline and effort.

🤖 Option 2: Semi-Automated Lead Nurture (Recommended)

💬 What It Means:

Your GGE system handles 75%+ of lead communication through pre-built SMS, email, and WhatsApp automations, including follow-ups, reminders, and call attempts.

✅ Pros:

  • Fast Responses: Leads get messages instantly — even when you’re busy

  • Reliable: Automation ensures no lead is forgotten or missed

  • Time-Saving: Reduces manual workload by 75% or more

  • AI Support: Smart tools help trigger re-engagement automatically

❌ Cons:

  • Not Perfect: Occasional errors or awkward messages (~1–5%)

  • Learning Curve: Requires some setup, training, and platform familiarity

  • Slightly Less Personal: Compared to a real human manually texting

⚠️ Some users must start with manual temporarily if their GGE phone number approval is still pending — typically for 1–3 days max.

🔁 Quick Comparison

Feature Manual Semi-Automated
Response Time Slower (depends on you) Instant (24/7)
Personalization High Moderate
Setup Required None Some training/setup
Scalability Harder Easy
Best For Tech-averse or hyper-personal brands Busy gym owners
 

🤔 Which Should You Choose?

Go with Semi-Automated Lead Nurture if:

  • You want to save time and stay consistent

  • You’re okay learning the system basics

  • You’re not committed to texting every lead yourself daily

Choose Manual Lead Nurture if:

  • You’ve discussed this with your coach and aligned on that path OR

  • You're fully committed to using your personal cell/Google Voice/CRM

  • You can call or text every lead within minutes and stay ultra-organized

📌 Important Notes

  • Temporary Manual Nurture May Be Required
    If your GGE phone number hasn’t been approved by the time your ads launch, you may need to start with manual nurture for a few days. The support team will walk you through this during your Ads Launch Call.

  • Switching is Easy
    If you start with one method and want to switch later, that’s totally fine. Just coordinate with your onboarding coach.

🧭 What to Do Next

If You’re Using Semi-Automated Lead Nurture:

✅ Skip the next few videos labeled “Manual LN Only”
✅ Continue through the training portal
✅ Set up automations (see: Lead Nurture Automation Setup Guide)

If You’re Using Manual Lead Nurture:

➡️ Watch the next few videos labeled “Manual LN Only”
➡️ Continue through the training portal
➡️ Organize a system to track and follow up with leads daily