📅 Help Guide: Mastering Availability — The #1 Lead Nurture Success Factor
Section: Winning Behaviors Topic: Availability Setup Purpose: To help you maximize your lead scheduling and show rate by setting up the right availability in your calendar.
🚨 Why Availability Is Everything
Availability isn’t just a side factor — it’s the #1 predictor of success in lead nurture.
You can have the best automations, follow-up tools, and scripts in the world — but if you’re not available when leads are, none of it will matter.
âś… More availability = More bookings & more shows
❌ Limited availability = Fewer bookings, more no-shows, and lower ROI on your marketing
🧠The Golden Rule: Match Their Schedule, Not Yours
If you only offer a small time window like 9–10 AM three days per week, you’re setting yourself up for failure.
Leads don’t plan around your schedule. You need to plan around theirs.
🔑 Golden Scheduling Windows
These are the highest-performing time blocks for lead scheduling and show rates:
| Time Block | When | Why It Works |
|---|---|---|
| 8 AM – 11 AM | Weekdays (Mon–Fri) | Before work, kids, or errands begin |
| 4 PM – 7 PM | Weekdays (Mon–Fri) | After work — most popular block |
| Saturday AM | Optional (Overflow) | Great for weekend catch-ups |
💡 Avoid “dead zones” like 11 AM–3 PM unless you're fully booked in the golden windows.
🧩 Minimum Availability Requirements
These are baseline requirements for you to be successful:
🌞 Mornings (8 AM – 11 AM)
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Minimum Hours/Week: 4
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Minimum Days/Week: 2 (spread apart – e.g., Mon/Wed, Tues/Thurs)
Example:
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âś… 1 hour Mon, 1 hour Wed, 2 hours Fri = âś… 4 hours across 3 days
🌙 Evenings (4 PM – 7 PM)
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Minimum Hours/Week: 6
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Minimum Days/Week: 3 (spread across Mon–Fri)
Example:
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âś… 2 hours Tues, 2 hours Thurs, 2 hours Fri = âś… 6 hours across 3 days
🧠Pro Tips
âś… More Variety = More Success
Spread your hours across multiple days and time blocks. This gives leads more options and reduces no-shows.
âś… Use Your Time Strategically
If you can’t offer the golden window hours, don’t waste time being available in low-performing slots. Use that time for other priorities.
âś… Know Your Limits (but Push for More)
If you’re solo and wearing 10 hats, do your best with what you can. But know:
🧗 You’ll be fighting an uphill battle if you're below the minimums.
You’ll need to be faster, create more urgency, and expect lower show rates.
đź“Ś Summary: What You Need to Do
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Audit your current availability.
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Are you covering at least the golden windows?
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Update your HighLevel calendar.
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Set availability blocks that match the minimums.
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Spread it out.
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Don’t front-load all your hours on one day. Give your leads flexibility.
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Revisit this monthly.
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As your gym or team grows, expand your hours and optimize.
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đź’¬ Final Words
Availability isn’t optional — it’s foundational.
Without proper availability, all your lead generation efforts suffer. But with it, your systems and tools can finally do what they’re designed to: get people in the door.