📣 Help Guide: Running the Scholarship Giveaway Play on Social Media

✅ Prerequisites

Before launching your campaign, ensure the following details are finalized:

🎁 Grand Prize Details (Name, Value, and Full Value Stack)
⏳ Duration of the Giveaway (Start & End Dates)
🎓 Partial Scholarship Offer (Discounted Offer for Non-Winners)
💸 Downsell Option (Lower-Priced Front-End Offer)
📅 Promotion Schedule (Tease Day + 4 Days of Posts)

If you haven’t completed this setup, pause here, complete those items, and return when ready.

📆 Promotion Schedule Overview

A downloadable document titled “Scholarship Play - Social Media Schedule” is available below the video. It includes:

A daily posting guide
Suggested video scripts
Text copy examples
A checklist for social media execution

📲 Social Media Best Practices

🎥 Use Video!

Video generates higher engagement and builds trust with your audience. If you're hesitant to get on camera:

Use a charismatic staff member
Practice your script a few times
Use short, authentic clips

👤 Post on Both Personal & Business Pages

Maximize exposure by posting to:

Facebook Business & Personal Pages
Instagram Feed & Stories
Any additional platforms (TikTok, YouTube Shorts, etc.)

👥 Engage Your Team & Members

Instruct your staff and coaches to:

Like, comment, and share each post
Invite members to do the same
Treat it like a team-wide launch initiative

🎯 Gamify Engagement

In every video or post:

Encourage users to like, comment, and share
Explain that these actions increase their chances of winning
Encourage nominations: if a nominee wins, both win

📝 Sample Post Structure

🔍 Teaser Post (Suggested: Wednesday)

Purpose: Build anticipation
Copy Example:

BIG ANNOUNCEMENT coming tomorrow at 9 AM.
Mark your calendars—you don’t want to miss this.
Something massive is dropping. 💥

Tips:

Use bold language
Mention the exact time & date
Include a short video (30 sec) teasing the prize

🚀 Launch Post (Suggested: Thursday)

Purpose: Open applications
Copy Example:

🚨 GIVEAWAY ALERT! 🚨
We’re giving away a [value stack name] worth over $5,000!
This includes [list your services].
Applications close in 3 days!
Like, comment, share, and nominate a friend to double your chances of winning!
👉 Apply here: [insert GoHighLevel application link]

Include:

Clear deadline
Direct call-to-action
Your application link (use this in all posts!)

📅 Daily Post Schedule (Day 1–4)

Repeat the launch-style post format with slight variations. Emphasize:

Time remaining
Value stack highlights
Referral & nomination bonuses
Link to apply

Tips:

Use a new image or video daily
Repost on stories and tag nominees
Create urgency: “Only 2 days left!”

🎉 Final Day Post (Suggested: Sunday)

Purpose: Last call to apply
Copy Example:

⏰ FINAL CHANCE! ⏰
Today is your LAST opportunity to apply for our [Grand Prize Name] giveaway valued at $5,000!
We’re picking the winner tomorrow—don’t miss out!
Apply now: [link]
Like + Share + Tag a friend to boost your odds!

🏆 Winner Announcement

Never skip this step—integrity matters.

📢 How to Announce:

Go live or post a recorded video
Celebrate the winner(s) publicly
Include nominees if applicable ("Both win!")
Optional: Show a graphic of the winner(s)

Example Copy:

🏆 CONGRATS to our [Grand Prize Name] winners!
After over 300 applications, we’ve chosen [Winner Name] (and nominee [Nominee Name]!) 🎉
Thank you to everyone who applied. Stay tuned for more amazing opportunities!

📌 Quick Reminders

✔ Use your GoHighLevel landing page link in every post
✔ Post on both business and personal pages
✔ Leverage video as much as possible
✔ Get your team involved in sharing
✔ Always announce a winner

📄 Assets Included

Below this video, you will find:

✅ Scholarship Play Social Media Schedule PDF
📑 Daily Copy Templates
🎬 Video Script Examples
🔗 Landing Page Link Setup Guide
🖼 Winner Announcement Graphic Template