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📘 Help Guide: Setting Up Automations for Semi-Automated Lead Nurture

Platform: Gym Growth Engine (GGE)  Use Case: Semi-automated lead nurturing for gym or fitness-based client acquisition  Goal: Streamline and automate lead communication via SMS, email, and WhatsApp to increase show-up rate, engagement, and conversions

 

🧠 Overview: What You’re Setting Up

This setup is for users who want to use semi-automated lead nurture campaigns inside the GGE system. If you’re using manual lead nurture, you can skip this.

Inside GGE, you'll configure automation campaigns that trigger messages to leads across SMS, email, and WhatsApp based on their status in the sales pipeline.

✅ Before You Begin

Make sure you have the following:

  • Access to your Gym Growth Engine dashboard

  • The Lead Nurture Checklist (linked under the video)

  • Relevant images for your gym and lead communications (see “Image Assets” below)

🔁 Lead Nurture Campaign Structure

Each campaign is tied to a specific lead stage. The GGE system supports eight core campaigns in three formats (SMS, Email, WhatsApp), and each is pre-built but fully customizable.

📂 Challenge Campaigns (Primary Focus)

These are used for leads that opt in for Transformation Challenges.

Campaign Purpose
Not Yet Scheduled Lead opted in but hasn’t booked a time
Scheduled Follow-Up Lead couldn’t book now (e.g. out of town), schedule future follow-up
Initial Appointment Confirmation First message after appointment is booked
Unconfirmed Appointment Reminder Push for a final confirmation to avoid a no-show
Confirmed Appointment Reminders Ongoing reminders leading up to the appointment
Canceled Appointment Re-engagement messages for canceled bookings
No-Show Follow-up messages for missed appointments
Reactivation Campaign For leads who went cold or ghosted for 2+ weeks
 

🖼 Recommended Image Assets

To personalize and increase engagement, add these images to relevant campaigns:

  1. Google Maps Screenshot
    📍 Use for: Appointment Confirmation
    ✅ Clear image showing location, landmarks, and gym name.

  2. Coach Selfie
    📷 Use for: Unconfirmed Reminders
    ✅ Make it friendly and welcoming — ideally in gym apparel or with success stories in the background.

  3. Show Magnet Image
    🎁 Use for: Confirmed Reminders
    ✅ T-shirt, shaker bottle, PDF guide — anything valuable they’ll receive for showing up.

  4. Front Door Photo
    🚪 Use for: Any reminder campaign
    ✅ Helps leads identify the gym easily when they arrive.

✏️ Editing & Publishing Your Campaigns

🔧 Step-by-Step:

  1. Log in to GGE and go to Automation > Lead Campaigns

  2. Click on the Challenge folder

  3. Select the channel: Email, SMS, or WhatsApp

  4. Choose a campaign (e.g. “Not Yet Scheduled”)

  5. Click the green message nodes — these are editable

  6. Review & customize the message content

    • Look for double brackets () — these are placeholders for dynamic fields like gym name or lead name

    • You can remove or change emojis or wording

  7. Add attachments (images) as needed via the “Add Attachment” button

  8. Hit Save

  9. Toggle ON the campaign to publish it

🔁 Repeat for other campaigns you wish to activate.

💡 You do not need to use all campaigns. You can mix and match (e.g., automate confirmations but manually handle no-shows).

🧪 Trial Campaigns (Optional But Recommended)

These are structured exactly like challenge campaigns, but used for trial-based offers like free classes or 7-day passes.

Why separate?

Language differs (e.g. “Come in for a class” vs. “Come in for a consultation”).

🧭 Navigate to:

  • Automation > Lead Campaigns > Trial

  • Repeat the same setup steps as above.

🔁 Channel Flexibility

You can choose:

  • Just SMS

  • Just Email

  • Just WhatsApp

  • Or a combo of any/all based on what best fits your audience and workflow.

🧩 Tips for Success

  • Test your automations by adding a test lead and walking through the process

  • Don’t forget to add custom images — they significantly improve open & response rates

  • Keep a list of which campaigns are turned ON (to avoid overlaps)

  • Use Show Magnets creatively — even free PDFs add value

🏁 Final Checklist

Before going live:
✅ All relevant campaigns reviewed
✅ Images uploaded and attached
✅ Custom text and branding verified
✅ Campaigns toggled ON and saved
✅ Channels selected based on preference

📌 Support

If you're unsure about how to implement any step or need personalized help, contact your onboarding specialist or support rep via the Help button in your GGE dashboard.