⚡ Help Guide: Speed to Lead — The Most Critical Behavior in Lead Nurture
Section: Winning Behaviors Topic: Speed to Lead Purpose: To help you or your team follow the most important daily behaviors that drive higher booking and show rates — by responding to leads immediately.
🚨 Why “Speed to Lead” Matters
🧠 Speed is the #1 success driver in lead nurture.
The moment a lead opts in, the countdown to conversion begins. The faster you respond, the higher the chances they’ll book — and show.
Here’s why:
| Response Time | Impact on Conversions |
|---|---|
| ⏱ Within 60 sec | 🔥 4x higher conversion rate |
| ⏱ Within 2 minutes | 📉 Drops by 60% |
| 🕓 After 24 hours | 🧊 Drops by 98% (yes, seriously) |
There’s no time to waste. This is not “follow up when convenient” — this is respond instantly or lose the lead.
🔧 Built-In Tools to Support You
You’ve already set up your tech in the Gym Growth Engine — here’s how it helps with speed:
1. 📞 Call Connect
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Auto-calls your assigned user (you or a team member) when a new lead opts in.
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You answer → Press any key → It connects you to the lead in real-time.
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This means you don’t have to monitor your CRM — it calls you.
✅ Pro Tip: Always answer Call Connect. Leads are hottest within seconds.
2. 📲 Real-Time Notifications
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SMS, Email, and In-App alerts are triggered for:
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New leads
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New appointments
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Make sure notifications are enabled on your devices so you’re always in the loop.
3. 🤖 AI Chatbot (Optional Add-On)
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If you’ve enabled AI Chat, it engages leads automatically via SMS.
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Important: It supports you — it doesn’t replace you.
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You still need to call and text manually for maximum conversions.
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🏋️♂️ Required Daily Behaviors
Here’s what you or your team must do every single day to master speed to lead:
✅ Rule #1: Double Dial Every Lead — Within 60 Seconds
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Call every new lead within 60 seconds — even if they self-booked.
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If no answer on the first call, call again immediately.
📊 Why?
Double dialing increases the chance of getting an answer by 2–3X. It's simple, powerful, and proven.
✅ Rule #2: Clear Your Inbox — Follow the “9-1-6” Rule
Check and respond to all HighLevel inbox messages at three critical times each day:
| Time | Action |
|---|---|
| 9 AM | Morning message sweep |
| 1 PM | Midday response check |
| 6 PM | Final check & clean-up |
📲 Bonus: If you can, reply in real-time throughout the day for even better results.
🎯 Summary Checklist
| Behavior | When? | Why? |
|---|---|---|
| Double Dial New Leads | Within 60 seconds | Highest chance to convert |
| Clear Inbox | 9 AM, 1 PM, 6 PM | Ensure no message is missed |
| Use Call Connect | Real-time lead response | Save time, stay consistent |
| Enable All Notifications | Always | Stay aware and responsive |
| Let AI Chat Support You | Continuously | Boosts lead engagement |
🧠 Reminder: Speed Is Not Convenient — But It Is Required
Lead nurture won’t wait for you to finish a class or get back from lunch.
Being on call and reacting fast is part of the game — but it pays off in booked appointments and closed sales.
💬 Final Note
You’ve already built the system. Now it’s time to execute the behaviors that make it work.
➡️ Follow the speed-to-lead protocols above to maximize ROI, conversions, and show rates.