🚀 Help Guide: What to Maintain After Going Live with the Gym Growth Engine System

 

✅ Overview

Congratulations on going live! 🎉 Now that your system is fully launched, it’s important to remember:

This system is NOT “set it and forget it.”

Your business will evolve—offers, staff, availability, and market trends will shift. This guide outlines exactly what to maintain and update inside your Gym Growth Engine to keep things running smoothly and aligned with your real-world business.

---

🛠️ 1. Keep Your Offer Names Up-to-Date

Your challenge and trial offers may change over time (e.g., from "6-Week Challenge" to "28-Day Shred").

When this happens:

• ✅ Update Custom Values to reflect new names.

• ✅ Update text messages and automations that reference the offer.

• ✅ Ensure alignment across:

  • Ads

  • Landing pages

  • Automated replies

  • In-studio communication

⚠️ If your offer name changes but your messages still reference the old one, it creates confusion and reduces trust.

---

👥 2. Manage Staff Profiles & Access

As your team grows or changes:

• ✅ Add new team members in HighLevel (sales, nurture specialists, admins).

• ✅ Remove old or departed users to protect your business.

• ✅ Reassign conversations or calendars to new users when necessary.

💡 Refer to the “User Management” video for step-by-step instructions.

---

🕒 3. Keep Appointment Availability Accurate

This one will be frequent:

• ✅ Adjust calendars if hours change (seasonally or permanently).

• ✅ Expand or reduce appointment availability based on staff capacity.

• ✅ Know how to change your own or your team’s time slots without waiting for support.

💡 Speed = control. Take ownership of this to stay agile as the business grows.

---

🖼️ 4. Swap Out Outdated Photos

Have a photo of a coach who’s no longer with you? A different gym entrance? A rebranded flyer?

• ✅ Update nurture images, banners, and “show magnet” photos in your system.

• ✅ Use fresh and relevant images to build trust and clarity with leads.

---

📣 5. Adjust Gym Team Notifications

As roles shift:

• ✅ Add new staff to internal SMS/email alerts (i.e., new leads, missed calls, confirmations).

• ✅ Remove past employees so sensitive notifications don’t go to the wrong person.

---

✍️ 6. Optimize Messaging Over Time

Your messages are preloaded with what works on average, but your market is unique. Here’s how to stay ahead:

• ✅ Monitor reply rates, booking rates, and opt-out (STOP) messages.

• ✅ If messages are underperforming:

  • Edit them to match your brand tone.

  • Split test two versions of a message.

  • Test new angles and calls to action.

💡 Pro Tip: Don’t guess. Use data to drive changes. If your reply rate improves after a change, keep it. If not, switch it back or try a new message.

---

🧠 Key Mental Shift: You're in the Driver's Seat

HighLevel and your Gym Growth Engine are powerful tools—but you’re the expert on your business.

Feel empowered to:

• Make changes on the fly

• Respond to team turnover

• Pivot with new offers

• Refine your messaging

• Improve your metrics with data

💬 “If you know what needs to change, change it. You don’t need permission.”

---

📆 Ongoing Maintenance Checklist

---

🎯 Final Word

This system was built to support your growth, not slow you down. But it works best when it's actively maintained and optimized.

✅ You now have full control. Stay engaged. Stay updated. Keep evolving.