🤝 How to Get Referrals at Conversion or Anytime
Support Guide for Referral Generation Using the Video Script Method 🎯 Objective: Turn happy, high-momentum clients into powerful referral engines—anytime, but especially at moments of high emotional buy-in (like conversions or big wins).
🧩 When to Use This Strategy
This referral system can be used at any stage of the client journey:
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During the Conversion Meeting
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At the Week 10 Check-In
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During Nutrition Orientation
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After notable results or milestone wins
💡 The Conversion Meeting is the most powerful moment, especially if the client has just achieved impressive results.
🔑 Step-by-Step Referral Process
1. Ask for a Specific Referral
Don’t ask:
❌ “Do you know anyone who might be interested?”
Instead, ask something like:
✅ “Do you have a friend who would love to do the challenge with you?”
✅ “Do you have a family member who’s been talking about losing weight?”
✅ “Anyone at work always asking how you did this?”
Be specific to help their brain isolate the right person.
2. Record a Selfie Video Together
If they say “yes”:
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Ask them to pull out their phone and open the camera in selfie mode
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YOU hold the phone
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Record a 30-second video with them (both of you in frame) using the provided Referral Script (attached with the lesson)
Keep it light, fun, and celebratory.
3. Send a “Hinge Text”
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Have the client send the video directly to their friend via text message
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Include you, the client, and the referral in the same group text
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This creates a “hinge” that connects all three of you and builds instant trust
🧠 The power of this method lies in proximity + trust. The message is coming from a real friend, not just a business.
4. Follow Up Within 5 Minutes
Immediately message the referred person:
“Hey [Name], this is [Your Name] from [Gym Name]! So excited to meet you. Susie said amazing things about you. Want to set up a quick consultation?”
Strike while the excitement is fresh. Speed is key.
💵 Referral Reward Best Practices
💸 How Much to Offer:
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Match 80%–100% of your CAC (Cost to Acquire a Client)
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Example:
CAC = $150 → Referral reward = $120–$150 -
Cash works best—avoid free months or discounts
💥 When to Pay:
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Pay immediately after the referral converts
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Do it in-person at a class session, ideally in front of others
🎉 Make a Big Deal of It:
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Announce it publicly in a session:
“Hey everyone, I’ve got something awesome for Susie! She helped someone she cares about live a healthier life. Here’s $150 in cash—thank you, Susie!”
This reinforces behavior and creates social proof.
📃 Referral Script Template (Sample)
Use this when recording the video with the client.
“Hey [Referral’s Name], this is [Client Name] and [Coach Name] from [Gym Name]! I just finished the challenge and it’s been amazing—I feel stronger, healthier, and so much more confident.
I immediately thought of you and knew you’d love this too. We want you to come do it with us! Let’s get started together!”
🚀 Quick Recap
| Step | Action |
|---|---|
| Be specific when asking | Friend, family, coworker |
| Record a video selfie | Use the script |
| Send a 3-way hinge text | Client, referral, and you |
| Follow up in 5 minutes | Book consult ASAP |
| Reward with fast, visible cash | Celebrate publicly |
📂 Resources Included
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📄 Referral Video Script (PDF/Doc)
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💡 Referral Hinge Text Template
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📊 CAC Tracker & Reward Calculator
🧭 Next Step
Make referrals a standard part of your conversion process. Add it to your:
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Nutrition Orientation
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Week 10 Check-ins
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Member Success Celebrations
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Exit Interviews (yes—happy leavers refer too!)
Support Contact:
Need help or want a review of your referral process?
📧 Email us at support@gymlaunchtemplate.com