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🚀 Lead Nurture Crash Course: Quick Start Help Guide Updated: July 2025 For: Gym Owners, Sales Staff, and Appointment Setters

🔍 Purpose of This Guide: This crash course condenses 40+ minutes of Lead Nurture training into a quick-reference guide to help you convert more leads into appointments and ultimately, more members through your doors. Use this guide alongside the full Lead Nurture Portal linked above for mastery-level training.

 

🧠 What Is Lead Nurture?

Lead Nurture is the next immediate step after a lead opts into your offer (via Facebook, Instagram, website, etc.).

Once a lead “raises their hand,” your job begins: move them from interest → scheduled appointment → walking through your door.

🎯 Core Conversion Targets

  • ✅ 40% of total leads scheduled

  • ✅ 40% of scheduled appointments show up

These are bare minimum KPIs. Track them weekly.

🔑 The 4 Rules of Lead Nurture Success

1. 📅 Availability

Your availability must match the scheduling needs of your leads.

  • Minimum: 10 hours per week of appointment availability

    • Recommended time blocks:

      • M–F, 8:00–11:00 AM

      • M–F, 4:00–7:00 PM

  • 👥 If you run consultative sales: You must hit this time window.

  • 🧘‍♂️ If you run class-based sales: You have more flexibility (your "mousetrap" handles the nurturing process).

⚠️ If you're doing consults but only offering limited hours, you’ll force leads to inconvenient times—leading to no-shows.

2. ⚡️ Speed to Lead

The golden rule: Reach out within 5 minutes of a lead opting in—ideally 24/7.

  • Double-dial if necessary

  • Respond to any engagement (texts, confirmations, DMs, etc.) within 5 minutes

  • Nights, weekends, holidays—it all counts

💬 “Lead nurture waits for nobody.”

3. 📞 Outreach Volume

Reach out consistently and often. The magic is in the follow-up.

  • First 72 hours:

    • Call 5 times

    • Leave 2 voicemails

  • Use personalized messages to show you're real and invested

  • Go beyond 5 attempts if needed—leads are busy

🎯 Consistency builds trust and increases response rates.

4. 🧰 Pipeline Management (CRM Updates)

Maintain and update your Gym Growth Engine pipeline daily.

You must mark:

  • Who showed up

  • Who canceled or no-showed

  • Who was sold or needs follow-up

⚙️ This enables the system to:

  • Auto-reschedule missed appointments

  • Trigger reminders and follow-ups

  • Accurately track show and close rates

✅ Your Daily Checklist

Task Description
📅 Confirm 10+ hrs availability Set scheduling blocks for leads
📲 Respond to new leads in 5 mins Call, double-dial, or text
📈 Hit 5+ contact attempts per lead Over 72 hours, leave voicemails
🗂 Update CRM daily Show/no-show/sold/cancel notes
 

💡 Why This Matters

If your Lead Nurture game is weak, your ad spend is going to waste. Following these four simple rules ensures:

  • 💰 Better ROI on ads

  • 🧍‍♀️ More leads walking in

  • 📈 Higher close rates

  • ❤️ More lives changed

💬 Final Words

Stay consistent. Lead nurture isn’t sexy—it’s just daily discipline. But when done right, it becomes your biggest lever for cash flow and impact.

“Change more lives. Collect more cash. Be relentless.”

Let me know if you'd like this:

  • As a downloadable PDF

  • As a Notion page or internal wiki format

  • Embedded into your LMS or AI assistant database

Ready when you are!