🤖 Lead Nurture Help Guide: Manual vs. Semi-Automatic

 

💡 What Is Lead Nurture?

Lead nurture is the ongoing communication with prospects who have shown interest in your services but have not yet committed. This includes:

• Text messages

• Emails

• Phone calls

• Social media DMs

The goal: Build trust and get leads to book and show up for sales appointments.

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🔀 Two Options for Lead Nurture

You have two lead nurture paths to choose from:

1. Manual Lead Nurture (MLN)

You or your team manually:

• Call every lead

• Text and email leads from your own phone or system

• Remind them about upcoming appointments

✅ Pros:

• Most effective method if executed consistently

• More personal: Use your own tone, timing, and words

• Instant trust boost: Especially if you use your personal number or iPhone (blue texts)

⚠️ Cons:

• Time-consuming: Takes 4x more time than semi-auto

• Disorganized easily: Tough to track hundreds of leads over weeks

• Requires dedication: Must respond to leads within minutes to be effective

• Manual effort = burnout risk

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2. Semi-Automatic Lead Nurture (SALN)

The AI/CRM system handles most of the work:

• Sends texts and emails

• Initiates outbound calls and follow-ups

• Automates appointment reminders

• Can bridge live calls directly to you when the lead answers

✅ Pros:

• Faster reach-outs – works 24/7, even while you're sleeping or busy

• Efficient for gym owners – saves ~75% of the time compared to manual

• More consistent: Removes human error from the nurture process

⚠️ Cons:

• Less personalized: Messages might feel generic

• Training required: You need to understand how the system works

• Occasional errors: Wrong names, odd timing, or failed messages (1–5% error rate)

• Initial setup delay: You may need to start manually if your system number is pending approval

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🧭 Choosing the Right Option

💪 Go Manual IF:

• You're willing to use your own phone or system (e.g., Google Voice)

• You can respond to leads within minutes

• You're highly organized or use spreadsheets/CRM to track lead stages

• You're okay putting in extra effort for potentially better results

⚙️ Go Semi-Automatic IF:

• You're not sure where to start (recommended default path)

• You don’t have time to manage 1:1 follow-ups

• You want leads worked while you’re not available

• You want a system to track, organize, and automate communication

Recommendation: Start with Semi-Automatic, then switch to Manual later only if discussed with your coach or you’re fully committed to manual efforts.

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🛠 Temporary Manual Nurture During Setup

Sometimes, manual lead nurture may be required briefly while waiting for your system phone number to be approved (SMS compliance, carrier restrictions).

• This may only last 24–48 hours

• You’ll be notified by your onboarding team if this applies to you

• Once approved, your nurture system will switch over to semi-auto

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🎯 What’s Next Based on Your Choice?

➤ If You're Going SEMI-AUTOMATIC

• ✅ Skip the next few videos labeled “Manual LN Only”

• ✅ Continue through the training portal as normal

• ✅ Your system will be configured for automation

➤ If You're Going MANUAL

• ✅ Watch the upcoming videos labeled “Manual LN Only”

• ✅ Follow instructions to personalize your outreach method

• ✅ Track all leads manually and reach out reliably

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📌 Summary: Manual vs. Semi-Automatic

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🧠 Final Notes

• You can switch methods at any time. Talk to your coach or support rep.

• If you're unsure, start with semi-auto. It’s built for busy gym owners.

• If you have questions about AI, automations, or how to customize your lead nurture process, ask during your onboarding call or reach out to support.