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💸 Make Mo’ Money: The 2-Step Sales Strategy That Pays for Your Ads

This training breaks down how to double your EFT, increase revenue, and offset ad spend using a 2-step sales strategy that leverages supplement sales — without increasing class volume, running extra ads, or complicating your business. If you’re not currently selling supplements, you’re leaving significant cash on the table and limiting your ability to scale.

🎯 Key Objectives

  • Understand why supplement sales are a critical lever for gym growth.

  • Learn how to use cross-sells to boost immediate cash flow.

  • Discover how to offset ad spend using supplement commissions.

  • See how top Gym Lords are earning 5X–7X returns through this strategy.

🧠 Core Concepts

🔑 The 6 Ways to Grow Gross Lifetime Profit

  1. Increase price

  2. Decrease cost

  3. Increase purchase frequency ✅

  4. Upsell

  5. Cross-sell ✅

  6. Down-sell

👉 Focus: Increase purchase frequency and cross-sell using supplements

💥 Why Supplements?

  • Supplements are a low-effort, high-perceived-value product for clients.

  • Clients already buy them—you just aren’t getting paid.

  • When positioned correctly, subs increase results, retention, and referrals.

  • Your clients trust you more than random websites or Amazon.

Reality check: Most members are less disciplined than you. They’re busy parents with crazy schedules. Help them win.

🧮 The Money Math (Real Examples)

Without Supplements:

  • Ad Spend: $5,777

  • Sales: 26

  • Cost of Acquisition (CAC): $222

  • Front-End Cash: $20,441

  • Return on CAC: 3.5x

With Supplements:

  • Same Spend & Sales

  • Supp Commission: $3,109

  • Adjusted CAC: $103

  • Return on CAC: 7.6x 🚀

Supplements double the return on your ad dollars.

🧪 Why This Works: The Value Equation

Alex Hormozi's value formula:

sql
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(Value = (Dream Outcome x Perceived Likelihood of Achievement)) / (Time Delay x Effort & Sacrifice)

Supplements rank higher in perceived value than fitness sales because:

  • Instant gratification (feel the pre-workout kick in)

  • Minimal effort (drink or pop a pill)

  • Low delay (immediate results)

  • High belief (they’ve used it before, seen ads, etc.)

👉 Gym services score ~1/5
👉 Supplements score ~3.5/5

💰 Commission That Pays for Ads

“You can recoup your entire ad spend before counting front-end sales if you follow this.”

  • Gym Lords like Jasmine use subs to fund their marketing and reinvest.

  • Jasmine:

    • Year 1: $38K in commission

    • Offset 100% of ad spend

    • 10X’d her business revenue

✅ How to Get Started

  1. Stop stocking inventory (don't be the supplement store).

  2. Use a fulfillment partner (dropshipping > in-house stock).

  3. Use the scripts and systems in the Sales section to sell supplements during your initial consult.

  4. Track supplement commission and subtract from ad spend in your ROI calculations.

  5. Join Daily Calls to workshop your pricing, scripts, and implementation.

📎 Resources

  • 📝 [Supplement Sales Scripts (Inside Sales Area)]

  • 💵 [ROI Calculator Template]

  • 📊 [Supplement Commission Tracker]

  • 📞 [Join Daily Call Schedule]

🏁 Final Thoughts

“If you want to win while ad costs are rising, implement this process now.”

Your clients are already spending money on supplements. It’s time they spend it with you—and it’s time for that money to fund your growth.