📱 Manual Lead Nurture: Full Text Script Guide

(For Gym Launch Clients Using Manual Lead Nurture Only)

⚠️ This guide is only for gym owners choosing to use manual lead nurture instead of the semi-automatic system. If you are using semi-auto lead nurture, please skip this doc and continue to the next section of your training.

🎯 Objective

This document outlines exactly how to manage your lead communication manually via call, text, or email. It covers:

The tools you need

The full nurture script Here

How to personalize the script

Visual best practices to increase your show rates

✅ What You Need Before You Start

To run manual lead nurture, you must have:

A Phone to Call From
This can be:

Your personal cell phone

A business phone

Google Voice or another dialer

A System to Send Texts/Emails

SMS via phone

Email from your CRM or Gmail

WhatsApp (if used in your country)

The Manual Text Script

Download the full script provided Here

Fill in your personal details (e.g. name, challenge, gym info)

🧾 Script Structure Overview

The script is broken into scenario-based segments for ease of use:

🔷 Scenario Categories (Blue Headers):

Not Yet Scheduled: For leads who opted in but haven’t booked

Scheduled Leads: Confirmation + reminders

Canceled or No-Show: Win-back messages

Reactivation: Follow-up for leads who went cold

🟡 Timing Prompts (Yellow Highlights):

Tells you when to send each message (e.g., 3 hours after, 24 hours before)

💬 Key Script Segments and Usage

🟢 Initial Outreach Text

Sent when a lead opts in but hasn’t scheduled:

“Hey [First Name]! It’s [Your Name] from [Gym]. Just saw you grabbed a spot in our [Challenge Name]—pumped to have you! Is texting okay?”

📞 Conversation Framework

Once a lead responds, use this 3-question flow:

Goal: “Do you have a fitness goal in mind? (Weight loss, toning, muscle?)”

Struggle: “What’s usually the thing stopping you? Workouts, nutrition, motivation?”

Schedule: “Would mornings or evenings work better to come in and chat?”

🗓️ Scheduling & Confirmation

Once a time is set:

“Awesome! Your Transformation Orientation is booked for [Day/Time]. Here's our address: [Insert Address]. [Google Maps Link]”

✅ Include a screenshot of Google Maps or gym exterior for visual clarity.

👤 Appointment Setter vs. Coach Messaging

Before Scheduling: Use an “appointment setter” persona (can be you using a different name).

After Scheduling: Send messages from a “coach” to reinforce trust and confirm attendance.

Example: “Hey it’s Coach Alex! Just wanted to show you I’m real and confirm our appointment for Thursday at 4 PM. Are you still good for that time?”

📸 Include a selfie of the coach or team to build familiarity.

🔁 Reminder Cadence (For Maximum Show Rates)

Time Before Appt	Message Type	Best Practices
72 Hours	Friendly Reminder	Reconfirm time & location
24 Hours	Show Magnet Offer	Offer a t-shirt, bottle, or downloadable gift
1 Hour	Final Check-In	“Hey, I’m on my way to meet you!” (Creates commitment pressure)

📸 Add another Google Maps image or door photo to make your location easy to find.

❌ If They Cancel / No-Show

Use the “Cancel” and “No-Show” message templates in your script to:

Reschedule quickly

Rebuild urgency

Offer a second chance gift

🔄 Reactivation Messages

If a lead goes cold for 2+ weeks, use the reactivation messages to:

Reopen conversation

Remind them of the opportunity

Get them rebooked

✍️ Customizing the Script

Before using:

Fill in all your gym-specific details

Replace placeholder names (coach, gym, challenge)

Save the script to your phone/notes for quick copy-paste

✅ PRO TIP: The more visuals and personalization, the higher your show rates will be.

📌 Final Notes

Respond Fast: Aim to reply to all leads within minutes

Use Visuals: Maps, building photos, and coach selfies make a huge difference

Be Direct & Friendly: Create urgency, but stay approachable

Avoid Price Discussions: Focus on scheduling, not explaining your program

Here are some additional Assets to help you with this process

Portal Lesson: The Text Script (Manual LN Only)

Link: https://members.gymlaunch.com/products/inner-circle-lead-nurture-2-0/categories/2156744042/posts/2185754231