Skip to content
English
Contact us
  • There are no suggestions because the search field is empty.

📘 Manual Lead Nurture Help Guide

For: Gym Owners & Staff Using the Manual Lead Text Script  This guide is for users opting NOT to use automated lead nurture, but instead manually engaging every lead via text, WhatsApp, email, or phone.

 

✅ Getting Started Checklist

Before using the manual script, ensure you have:

  1. A phone to call leads from

    • This can be your personal phone, business phone, or calling software (e.g., Google Voice, Dialpad).

  2. A system or device to send texts or emails from

    • Choose between SMS, WhatsApp, or email based on your region and preference.

    • You can use your phone, CRM, or any texting/email platform.

  3. Your personalized text script (downloadable below)

    • Download and customize the provided template.

    • Make sure you’re comfortable with the language and flow of the messages.

🔗 Download the Manual Lead Nurture Script (insert link)

🔄 Conversation Flow Overview

Your manual outreach follows a lead journey divided into 7 stages:

  1. Initial Contact (Not Yet Scheduled)

  2. Conversation Framework (Getting to Know the Lead)

  3. Scheduled Confirmation

  4. Appointment Reminders

  5. Post-Booking Follow-up

  6. No-Show or Cancellation Recovery

  7. Reactivation Campaign (for cold leads)

💬 Text Message Breakdown

🔹 Message Categories (Blue Headings)

Each section in the script starts with a scenario:

  • Not Yet Scheduled

  • After First Response

  • After Appointment is Booked

  • Reminder Sequences

  • Cancellation / No-Show Recovery

  • Lead Reactivation

🟨 Timing Tags (Yellow Highlights)

Each text includes a suggested time to send:

  • Immediately

  • 3 hours later

  • Next morning

  • 72 hours before

  • 24 hours before

  • 1 hour before

🤖 Role-Based Messaging (Important)

Use two personas for best results:

  • Appointment Setter: Handles lead qualification & booking.

  • Coach or Sales Rep: Takes over after the appointment is scheduled to confirm and engage.

Even if you're a one-person team, creating two names (e.g., Jess from Team Fit and Coach Mike) helps structure the conversation and increases show rates.

✏️ Key Script Customizations

Before using the script, be sure to:

  • Replace placeholders like {first name}, {coach name}, {gym address}, {program name}, etc.

  • Choose and insert your Show Magnet (t-shirt, bottle, free PDF, etc.)

  • Insert Google Maps Link and photo examples of your gym’s location and front door.

  • Decide whether to use real names or create separate personas.

🗣️ Conversation Framework (Pre-Appointment)

Once a lead responds, use this simple 3-question format:

  1. Goal – “Do you have a fitness goal in mind?”

  2. Struggle – “What’s been holding you back?”

  3. Availability – “Would mornings or evenings work better for you?”

Avoid diving into pricing, schedules, or program details yet. The goal is to book a visit first.

🔔 Confirmation + Reminder Strategy

After scheduling the appointment:

  • ✅ Send Immediate Confirmation (Include time, address, Google Maps link)

  • 🧍 Coach Introduction

    • “Hey, I’m Coach ___, I’ll be meeting with you. Can you still make that time?”

    • Attach a selfie of the coach or team!

  • 📆 Send Reminders

    • 72 Hours Out – Light reminder with appointment info

    • 24 Hours Out – Send a Show Magnet message

    • 1 Hour Before – “I’m on my way to meet you” message (creates accountability)

Include photos or location descriptions like “next to Dollar General” or “across from Starbucks” to improve arrival rates.

❌ No-Show, Cancel, or Cold Leads?

The script includes dedicated follow-up sequences for:

  • Missed appointments

  • Cancellations

  • Leads that go cold (no response for a week or more)

Use the Reactivation Script after 1-2 weeks to re-engage inactive leads.

🧠 Pro Tips

  • Use images and Google Maps links to reduce confusion and boost show rates.

  • Keep a note doc or CRM with the customized messages ready to copy/paste.

  • Create saved templates if your messaging platform allows.

  • Use friendly, casual tone — like a real person, not a bot!

📱 How to Use This in Practice

  1. Download and customize your script.

  2. Save it to your phone, Google Drive, or CRM.

  3. When a new lead opts in, open the script and start copying/pasting texts.

  4. Follow the timing sequence closely for best results.

  5. Track conversations and update your CRM or lead tracker as needed.

📄 Additional Resources