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🤖 Manual vs. Semi-Automatic Lead Nurture in Gym Growth Engine

This help doc is designed to support your understanding of the two lead nurture options inside your Gym Growth Engine system: Manual Lead Nurture and Semi-Automatic Lead Nurture. Choosing the right method will impact how you follow up with leads and book appointments.

🧭 Overview

There are two methods of working your leads:

Type

Description

Manual Lead Nurture

You or your staff personally call, text, and follow up with each lead using your own phone or communication tools.

Semi-Automatic Lead Nurture

The system (Gym Growth Engine) uses automation and AI to handle most of the initial lead communication, including texts, reminders, and call triggers.

📲 Manual Lead Nurture

âś… Pros

  • More Effective When Done Well: Personalized outreach gets better response rates.

  • Trust Factor: Apple’s blue iMessage bubble can increase trust.

  • Control: You can tailor messages based on tone, time of day, or lead status.

  • Simplicity: No need to learn tech; you’re texting and calling like normal.

❌ Cons

  • Time-Consuming: Every lead must be contacted individually.

  • Hard to Stay Organized: Tracking lead status manually can become overwhelming.

  • Not Scalable: As your lead volume increases, manual follow-up becomes unsustainable.

🧠 Best For:

  • Gym owners with strong systems in place.

  • Businesses with dedicated sales staff.

  • Owners who want tight control over messaging.

⚙️ Semi-Automatic Lead Nurture

âś… Pros

  • Fast & Consistent: AI and automation handle most interactions instantly.

  • Great for Busy Owners: Works 24/7—even when you’re training clients or sleeping.

  • Time Efficient: Requires <25% of the time manual would take.

  • Scalable: Easily supports growing lead volume.

❌ Cons

  • Slightly Less Effective: Not as personalized as manual outreach.

  • Requires Setup & Training: You’ll need to learn how the system operates.

  • Not Perfect: A small % of messages may misfire (e.g., odd names, mis-timed texts).

🧠 Best For:

  • Most gym owners, especially those without a full-time sales team.

  • Those seeking a balance between automation and effectiveness.

  • Anyone who wants a “done-for-you” system with minimal daily work.

🧪 How to Decide

Choose Semi-Automatic Lead Nurture unless:

  • You’ve discussed it with your Gym Launch coach and made a deliberate decision.

  • You are willing and able to:

  • Use your own phone or tools like Google Voice.

  • Respond to all new leads within minutes.

  • Stay highly organized in spreadsheets, notes, or a CRM.

  • Commit to the extra workload daily.

Even if you choose Semi-Automatic, you may need to start with Manual temporarily if your automation number hasn't been approved yet. This is usually resolved in a few days.

🚦Next Steps Based on Your Choice

If You’re Using Semi-Auto Lead Nurture:

  • âś… Skip any training videos labeled “Manual LN Only”

  • âś… Continue with the rest of the training system

If You’re Using Manual Lead Nurture:

  • ▶️ Watch the next few videos labeled “Manual LN Only”

  • âś… Continue through the training portal as instructed

đź“ť Final Recommendation

“If you're not sure, start with semi-automatic. It will save you time and increase your reliability. You can always switch to manual later if needed—with your coach’s input.”



Here are some additional Assets to help you with this process

Portal Lesson: "Manual vs "Semi Auto" Lead Nurture

Link: https://members.gymlaunch.com/products/inner-circle-lead-nurture-2-0/categories/2156744042/posts/2185754208