🥗 Post-Challenge Nutrition: Implementation Guide

🔍 When to Use

• Immediately following a client’s final weigh-out (Week 6)

• During the Week 10 check-in to review compliance and results

• As prep for a potential upsell into Nutrition & Accountability (N&A)

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🏋️ Gym Type-Specific Nutrition Delivery

🔹 Semi-Private Facilities

• Always include custom macros and accountability

• You can:

  • Start with the simplified plan below as a stepping stone, then move to full macros

  • Or jump straight to full custom macro coaching

• Included in membership pricing

🔹 Large Group Facilities

• Use the template nutrition plan outlined below

• Do not offer custom macros unless part of an upsell (e.g. N&A)

• Upsell Option:

  • Nutrition & Accountability Membership Add-On

  • Price: +$28/week (Total: $77/week)

  • Includes:

    • 3x fitness sessions/week

    • Custom macros + calorie targets

    • Weekly email check-ins

    • Unlimited messaging access (e.g., via Trainerize)

    • Monthly or biweekly coaching calls

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📊 The Simplified Post-Challenge Nutrition Plan

1. Total Daily Calories

Use the multiplier chart to estimate total daily calories:

Example:
200 lb client × 10 (moderate weight loss) = 2,000 calories/day

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2. Protein Goal

• Use 4 calories/gram of protein

• Multiply body weight × 4
  (Protein grams = 1× BW in lbs)

Example:
200 lbs × 4 = 800 calories from protein = 200g protein

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3. Flexible Calories

• The rest of their daily intake (i.e. 2,000 - 800 = 1,200 calories) can come from any food source

• Requirement: Protein must come from approved lean sources

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4. Tracking

• Encourage clients to track in Trainerize or MyFitnessPal

• Demo during weigh-out, or…

• Send 1-time tutorial video to streamline onboarding

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💡 Bonus Tips

• Most clients will lose 15–25 lbs in the challenge if coached effectively

• Don’t allow post-challenge calorie plans to become overly restrictive—focus on sustainability

• Reverse diet if client dropped significant weight (e.g., 25–30 lbs)

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⏱️ Automation & Scalability

• Use a template video to explain how to track macros and calories (send after weigh-out)

• Provide a calendar link for N&A clients to book coaching calls when needed (80/20 rule applies)

• At Week 10 or 12, assess results and consider upselling into N&A

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🔁 Follow-Up

• Reassess progress at Week 10 Check-in

• Upsell to N&A at Week 10 or Week 12

• Use data to build retention, boost results, and reduce churn

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🧠 Summary

• Match your nutrition support level to your facility model

• Use simplified calculations for large groups

• Customize and scale nutrition coaching efficiently

• Upsell when clients are ready, but deliver value immediately post-challenge