🧠 Pre-Call Priming: How to Set Yourself Up for a High-Performance Sales Call

🔑 Why Pre-Call Priming Matters

Two reps can use the exact same script—but one closes, and one doesn’t. The difference? State.
When you're clear-headed, physically alert, and emotionally bought into your mission, you’ll be more effective—even with the same words. This framework ensures you're not "winging it" on sales calls but stepping in ready.

✅ The 3-Part Pre-Call Priming Checklist

1. 🔍 Analyze Your Beliefs

Your mindset is built on your internal belief system. Before each call, ask yourself:

• Do I believe I have the skillset to help this person?

• Do I believe in the product or service I’m selling?

• Do I believe the prospect is capable of reaching their goal?

❗️If the answer to any of these is “no” or “not sure,” pause. Review your training or talk to your coach until you can say “yes” with confidence.

2. 💪 Check Your Physical State

Your body affects your brain. Run a quick physical check:

• Have I had enough sleep?

• Am I hydrated?

• Have I moved around recently? (Standing, stretching, quick walk, etc.)

• Have I had any natural light/sunlight exposure today?

💡Even 2 minutes of movement or sunlight can boost your mental clarity before a call.

3. 🎯 Speak Your Outcome Into Existence

Don’t go into a call blindly. Speak your intention out loud before each meeting—especially if you’re recording the call.

Example Pre-Call Statement (Customize as Needed):

“I’m about to meet with [LEAD FIRST NAME]. I’m going to connect with them, create a fun and resourceful environment, and guide them through a flow: identifying the problem, presenting the solution, explaining the consequence of inaction, and showing how our pillars support their goals.

I’ll pre-handle objections like finances, timing, or needing to talk to a spouse. And I’m going to have fun doing it. Let’s go get them.”

This step programs your brain to act in alignment with your goals and improves performance through intentionality.

🔁 Make It a Ritual

Use this checklist before every sales meeting—even if you’ve done 10 already that day. Repetition builds consistency, and consistency builds results.

• 🧠 Mind right

• 💧 Body right

• 🎥 Outcome spoken

📎 Pro Tip

Record your call after doing the pre-call priming and listen back. Did your tonality, pace, and belief match what you spoke over yourself? Share your recording with a coach or peer for feedback.

🧩 Where This Fits in the Process:

This step happens before every meeting, before the Sales Script, Negative Situation, or Dynamic Presentation. It's foundational to all the other sales tools and scripts.

Linked Resources:

• [Sales Script Overview]

• [Dynamic Presentation Script]

• [Post-Call Checklist]