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🧾 Presenting Your Offer – Option A vs. Option B

This guide walks you through the offer presentation stage of the Gym Lords sales process. After completing the discovery and establishing alignment using the Closer Framework, this is the moment you transition into presenting the investment options and prompting the client to commit.

 

🎯 Purpose

To help you present your offer clearly, build trust, handle objections, and convert leads into committed clients—either via high-ticket transformation packages (Option A) or recurring memberships with added value (Option B).

🔁 Prerequisites

Before using this doc, make sure you have:

  • Completed the Closer Framework and sales training videos

  • Reviewed the Choosing Your Offer training to customize Options A & B

  • Practiced the sales script up to the pitch transition

  • Prepared any offer-related swag or visual materials (e.g. gloves, shirts, boards)

🧩 Script Breakdown

🔹 The Setup

Before pitching, ensure emotional readiness. You must get a clear, positive, and aligned response before presenting prices. If their guard is up, loop back into discovery.

🔸 Script Intro Example

“Okay, now I’m going to show you your two options to come on board... then just tell me Option A or Option B, and we’ll make it official—sound good?”

Use energy, excitement, and visible incentives (like gear, swag, transformation boards).

💼 Option A: High-Ticket Transformation Program

What to Say

“This is our 6-week transformation coaching package. It comes with 18 sessions, a fat-burning meal plan, accountability, coaching, everything needed to transform fast…”

Pricing Structure

  • Regular price: $1,099

  • First-day deal: $599

  • Deposit refunded if client hits their custom goal during the 6-week challenge

  • Refund = credit toward ongoing programs

Why It Works

This option uses behavioral accountability (money) as a motivation tool. It connects short-term success to long-term membership, increasing LTV and commitment.

Use Case

Best if your client is goal-focused and motivated by challenges or milestones.

🏋️ Option B: Fitness Membership with Bonus Challenge

What to Say

“Normally our membership is $60/week. With our new client offer, we drop it to $49/week, and we gift you the full 6-week challenge program (coaching, nutrition, accountability) absolutely FREE.”

Key Notes

  • Emphasizes simplicity and recurring access

  • Challenge program becomes a free bonus

  • Lower barrier to entry than Option A

  • Includes a flexible 60-day heads-up cancellation policy (not a hard contract)

Use Case

Ideal for clients who prefer consistency over intensity or balk at large upfront costs.

🤝 Transition Script

“So Jen, which one feels better for you?”
Then pause. Let them answer.

✅ Post-Pitch Checklist

After the close:

  • Confirm payment method and get commitment

  • Review expectations and set start date

  • Reinforce emotional excitement: show transformation board, take pic, high five

  • Schedule accountability touchpoints

  • Post success stories in the team chat or coaching community

❌ If They Say No

Scroll to the bottom of the sales script document (or training portal) for the “What If They Say No” objection-handling framework.

🔗 Related Resources

  • [Choosing Your Offer Training (Video)]

  • [Sales Script Template (Google Doc)]

  • [Closer Framework Overview]

  • [Objection Killers Guide]

  • [Pricing Psychology Deep Dive]

🧠 Pro Tips

  • Always pause after Option A and confirm no questions before continuing

  • Use storytelling (e.g. client results) to validate the value of each option

  • Don’t skip the emotional prep step; a guarded lead won’t convert, no matter how good your pitch is

  • If needed, adjust pricing, deliverables, or structure to match your gym’s specific strategy