Skip to content
English
Contact us
  • There are no suggestions because the search field is empty.

đź’Ľ The Secrets of Sales: Foundation-Level Training

This video lays the groundwork for mastering sales beyond scripts and frameworks. It focuses on the intangibles that separate good salespeople from great ones—state management, presence, call control, and emotional intelligence. If you’re doing all the “right things” and still not closing, start here.

🧠 What You’ll Learn in This Module:

1. What Sales Really Is

Forget the sleazy stereotypes. True sales is about leading a prospect—not convincing or pushing.

  • Guide them from seeking info to making a decision

  • Help them realize the cost of staying stuck

  • Connect their problem to your solution

2. Why Scripts Alone Won’t Save You

Two people can read the same script and get radically different results. This video explains the unseen variables that affect outcomes:

  • Your State

  • Level of Presence

  • Control of the Conversation

  • Emotional Composure

3. Mastering Your State

"In life, you find what you’re looking for." – Eli Sanchez
You must:

  • Approach training with curiosity, not ego

  • Approach prospects with hope, not doubt

  • Manage your energy and intentions before each call (covered more in the Pre-Call Priming module)

4. Achieving True Presence

Sales isn’t just about asking the question—it’s about catching what isn’t said.

  • Don’t robotically move through your script

  • React like a human to real, emotional answers

  • Use empathy and tone to deepen the moment

5. Call Control Through Caring Authority

Control doesn’t mean dominance. It means leadership.

  • Don’t default to “best friend” energy

  • Think like a doctor: diagnose, then prescribe

  • Gently challenge contradictions or avoidance

6. Efficiency & Time Respect

Every second in the conversation must serve a purpose.

  • Avoid unnecessary tangents

  • Stay focused on helping the prospect reach a decision

  • Respect their time, your time, and the time of the next person waiting

7. Closer Composure & Objection Philosophy

At close, anxiety kills deals. You’ll learn how to stay calm and aligned.

  • Understand that “no” is not personal

  • Use aligned adversarial positioning

  • Call out limiting decisions only if it serves their goals

  • Learn the PAID Method (covered in an upcoming video)

🛑 When to Revisit This Video

If you're:

  • Saying the right things but still not closing

  • Feeling unconfident at close

  • Unsure why prospects keep stalling

...then this is your reset video. Come back and check your state, presence, control, and philosophy.

đź—‚ Related Modules:

âś… Action Steps:

  1. Watch this video fully focused (phones off, pen in hand).

  2. Reflect on your past sales calls. Where did you lack presence or authority?

  3. Implement what you’ve learned before continuing to scripts or objection handling.