📞 Weekly Reach-Outs: Build Loyalty & Reduce Churn

🎯 Purpose

The goal is simple: Strengthen the client relationship by checking in, showing genuine care, and reinforcing that your facility is a place of support and community.

✅ Who You Reach Out To

You’ll be connecting with every active member not already on your Red Alert list (i.e., those who have scheduled and/or shown up by Wednesday).

Red Alert list = clients who haven’t scheduled or attended a session by mid-week (see "Tracking Attendance" doc).
Weekly reach-outs = for everyone else who is showing up.

💬 How It Works

Each week:

Send a text or make a quick phone call
- Text is fine for most.
- Phone call works great for high-value or long-term clients.
Use a personalized message. Focus on being real and building rapport.

Message Examples:

“Hey Maria! Just checking in—how did your session feel today? You’re crushing it lately 🔥”
“Hey Jason, I saw you hit a new PR yesterday—beast mode! Proud of you.”
“Hey Megan, how’s your nutrition going this week? Need anything from me?”
“Hope your son’s baseball game went well! Still on track with your sessions?”

Pro Tip: Keep notes on each client (kids’ names, career goals, fitness milestones) so you can personalize more effectively.

🧠 Why This Works

Members feel seen, appreciated, and supported
Builds loyalty and reduces the likelihood of quiet drop-offs
Provides an easy way to catch small issues before they become big problems
Helps you stay ahead of churn

🕒 Time Commitment

It takes a few minutes per client, but the return in retention and loyalty is massive. Consider batch texting on a set day (e.g., Thursday afternoons). You can also share the workload across your team.

📌 Final Reminders

Do it weekly
Track who you’ve contacted (use a spreadsheet, CRM, or a reach-out tracker)
Make it personal
Stay consistent

🔗 Related Docs

[Tracking Attendance to Reduce Churn]
[Red Alert Client Protocol]
[Six Horsemen System Overview]