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Class Sales Crash Course: Choreographing World-Class Sales From Group Fitness Classes

This crash course guide condenses Gym Launch's full class-based sales training into a minimum effective dose, focused on turning group class leads into paying members—without a full sales consult. Use this help doc to understand the before, during, and after-class choreography needed to build trust, increase conversions, and maintain consistency across staff.

Objective:
Enable gym owners, coaches, and front desk staff to consistently deliver a world-class group class experience that seamlessly transitions into a successful close—turning class attendees into clients.

📋 Sections Overview:

1. Pre-Class Choreography

  • Greet by Name (within 3 seconds): Personalized, eye-contact welcome.

  • Pre-Class Questionnaire: Quick assessment tool for context during pitch.

  • Mini-Discovery Questions: Casual rapport-building for ammo during close.

  • Set Expectations: Outline what to expect during the class and after.

2. During-Class Choreography

  • Coach & Member Introductions: Build community and lower social pressure.

  • Compliment & Encourage: Boost confidence, reduce internal resistance.

  • Seed the Post-Class Meeting: Mention 2–3x during the class casually.

  • Public Shout-Out: End class with a confidence-boosting group applause.

3. Post-Class Choreography

  • Compliment Again: Reinforce pride and connection.

  • Let Them Breathe: Allow short rest time before moving to pitch.

  • Controlled Pitch Conversation: Quiet environment, structured presentation.

🔑 Four Key Sales Pillars

  1. Member-Centric Experience: Treat each lead like a VIP.

  2. Set Expectations Early: Reduce sales resistance.

  3. Under-Promise & Over-Deliver: Build trust with honesty.

  4. Consistency: Maintain process quality across all staff members.

🧠 Notes for Implementation

  • Download the Full Checklist: Use the linked resource for exact phrasing and steps.

  • Customize Thoughtfully: Tailor script steps but document changes for consistency.

  • Document Everything: Create a repeatable SOP (standard operating procedure).

  • Coach Handoff Ready: Train subs/staff using your documented version.

Best For:
Gym owners, managers, front desk staff, and class coaches who run high-volume classes and need a consistent way to convert leads without lengthy consults.

Linked Resources:

  • Full Class Sales Checklist

  • Pre-Class Questionnaire Template

  • After-Class Pitch Script

  • Sales Objection Handling Guide

Author:
Gym Launch Sales Team

Last Updated:
July 8, 2025

Tags:
Sales, Class Sales, Gym Launch, Fitness Leads, Group Class Conversion, Gym SOP, Choreography, Sales Checklist