💼Converting Leads into Paying Members

🎯 Goal of This Training

To give you a repeatable framework for converting leads into clients using value-first conversations, emotional connection, and structured sales calls.

📽️ Companion Video

Watch: Sales Overview
Timestamp: 0:00–5:22

🔑 Key Concepts Covered

1. The Four-Layer Funnel

• Designed to warm up cold leads before the sales call

• Teaches prospects how to think and primes them to buy

• Includes: Lead Magnet → Nurture Content → Micro-Offer → Call-to-Action

2. The Pre-Sale Questionnaire (PSQ)

• Filters out unqualified leads

• Sets the tone before the call

• Helps you enter the conversation with clarity about the lead’s goals

3. Sales Flow Framework

• Intro & Trust – Set the tone with professionalism

• Level 3 Conversation – Dig deep into their “why”

• Offer Presentation – Present Option A (program) vs. Option B (membership)

• Objection Handling – Use identity-based scripts and emotional triggers

• Close & Commit – Confirm payment and start dates

🧠 Pro Tips

• Always tie features back to the client’s emotional reason for change

• Use “Two Questions” to move from surface-level goals to identity-based motivation

• Roleplay using the Sales Script Template until your pitch becomes second nature

🧰 Tools and Templates

• ✅ Sales Script Template

• 🧾 9 Sales Tips Checklist

• 📝 Presale Questionnaire

• 🎯 Closer Framework

• 🛑 Objection Killers Sheet

• 📊 Four-Layer Funnel Masterclass

📌 Next Steps

Once you've completed the training and reviewed this doc:

1. Download and customize your Sales Script

2. Set up your Four-Layer Funnel and PSQ

3. Practice objection-handling scenarios weekly

4. Track your sales metrics and revisit this doc monthly for tuning