Designing Your Grand & Second Place Prizes for Maximum Leads and Revenue
Welcome to your support guide for setting up your AI-based Prize Funnel Campaign. This guide walks you step-by-step through creating an irresistible grand prize and a high-converting second-place prize — designed to generate massive leads, increase upsells, and stack your cash.
🎯 Goal of the Campaign
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Grand Prize: Attract the maximum number of leads through transformational value.
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Second-Place Prize: Monetize volume and generate immediate revenue using mid-ticket offers.
🥇 Grand Prize: How to Create a Dream Offer
✅ Key Guidelines:
| Aspect | Details |
|---|---|
| Value Range | $5,000 – $10,000 (less isn't exciting, more isn't realistic) |
| Focus | Transformational outcome (e.g., dream body, confidence boost) |
| Program Duration | 8–12 weeks (8 is minimum, 12 is max before drop-off) |
| Delivery Format | Custom 1-on-1 or semi-private training with additional bonuses |
| Fulfillment Tips | Keep your operational costs low while stacking high perceived value |
💡 Ideas to Stack Value:
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One-on-one sessions with the owner or head coach
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Bonus nutrition consultations or monthly check-ins
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Weekly accountability texts (easy to automate)
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Gym merchandise or swag
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Access to exclusive classes not open to regular members
🔥 Remember: You’re only fulfilling this for one person — go all in to make it epic and buzzworthy.
🥈 Second-Place Prize: Your Cash Machine
✅ Key Guidelines:
| Aspect | Details |
|---|---|
| Format | Gift card (voucher-style) |
| Value | $100–$250 |
| Redeemable On | Higher-tier services only (no general membership access) |
🧠 Strategy:
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This gift card acts as a discount against a larger package.
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Price the gift card to cover 15–25% of the total program value.
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Collect ~$500 per sale to balance value and scalability.
📊 Example Pricing Tiers:
| Program | Value | Gift Card | Cash Collected |
|---|---|---|---|
| 6-Week Program @ $100/week | $600 | $100 | $500 |
| 3-Month Large Group | $600 | $125 | $475 |
| Annual Gym Access | $720 | $150 | $570 |
⚠️ Expect 15–30 second-place winners. Make sure you can fulfill at scale!
🎁 Bonus Ideas (Low Cost, High Perceived Value):
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Specialized group classes (e.g., core, mobility, athlete-focused)
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Nutrition guides or weekly meal check-ins
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Text-based accountability or motivational messages
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Invite-only workshops
🔁 Referral Booster: Double Your Chances to Win
Immediately after the application, prompt users to:
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Nominate a friend
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If the nominee wins, both win the transformation prize
This creates a viral loop and can 2x your applicant pool!
📢 Pro Tips for Launch Promotion
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Team Amplification
Require all staff, friends, and family to:-
Like, comment, and share your announcement daily (for 4 days)
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Maximize Social Proof
Use personal pages for engagement. The more buzz, the better your ad and organic reach. -
Manage Member Expectations
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If you have premium tiers, allow members to enter and upsell them to higher packages.
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If you don’t, simply exclude members and frame the giveaway as a community goodwill campaign.
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📸 Content Requirements for Grand Prize Winner
Have them agree to:
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Before/after photos
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Video testimonials
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Social media stories and clips
This sets you up with valuable content for future campaigns, retargeting ads, and website testimonials.
✅ Checklist & Resources
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Download the [Campaign Checklist PDF] provided under this video
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Follow each step in the training portal without skipping
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Use pre-written:
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Text scripts
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Social media posts
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Video templates
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💡 Warning: The more you change, the less predictable your results. Stick to the script when possible.
💬 FAQs
Q: Can I change the prize structure?
A: Yes, but stay within the recommended value ranges to avoid underwhelming or overwhelming prospects.
Q: What if my gym has no premium offer?
A: Exclude members and position it as a community outreach effort.
Q: How do I manage 30 second-place winners?
A: Deliver the same offer in bulk (e.g., Saturday bonus class, digital check-ins).
📍Next Steps
➡️ Review all portal training
➡️ Finalize your grand & second-place offers
➡️ Launch with energy, share daily, and engage!
➡️ Watch the leads and cash flow roll in 💰