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Help Doc: GYM LAUNCH Condensed Sales Script (Cheat Sheet Overview)

This one-sheet condensed sales script is designed to keep Gym Launch closers on track during sales conversations, especially when you blank or lose the flow. It provides a high-level structure of the full sales framework, mapping out each stage in color-coded sections (Yellow, Green, Red, Blue) to ensure seamless transitions and consistent performance.

🟡 PART 1 – Diagnosis: Understanding the Prospect

Goal: Discover the lead’s problem and current situation.

  • Tip of the Spear: “What brought you in today?”

  • Problem Discovery Sequence:

    • What’s going wrong?

    • What’s the impact of that?

    • How long has it been happening?

    • What’s causing it?

    • What are they currently trying?

    • Why isn’t it working?

    • Any unspoken consequences?

    • Trigger moment: What made today different?

🟢 PART 2 – Desired Destination: Define the Goal

Goal: Get clarity and emotional buy-in on the prospect’s goal.

  • What’s your specific goal?

  • Why is that a priority for you today?

  • When do you want to achieve it?

  • Why not 12 months ago?

  • Why now?

🔴 PART 3 – Negative Implications: The Cost of Inaction

Goal: Emotionally anchor the consequences of not changing.

  • “What happens if nothing changes?”

  • “What happens if it gets worse?”

  • Explore:

    • Financial, social, emotional, physical costs

    • Long-term implications

🔵 PART 4 – Prescription: Pitching the Solution

Goal: Present your dynamic solution in a way that connects emotionally and logically.

  • Reminder of the problem they mentioned earlier

  • Pre-frame your unique approach: Introduce your 3 pillars (e.g., fitness, nutrition, accountability)

  • Tie the pillars to their future goal/dream life

  • Confirm that this solution is in a “Category of One” (nothing else compares)

✅ Bonus Tips for Using This Cheat Sheet

  • Download & print it to keep by your workstation

  • Customize pillar names to match your offer

  • Use it to review live or recorded calls

  • Combine it with the Post-Call Checklist for continuous improvement

  • Pair it with the Pre-Call Priming Script to fully prepare before calls

Final Note:
Even the best closers blank or get lost during sales calls. This cheat sheet helps ensure you always know where you are in the conversation and what comes next. Whether it's your first call or your thousandth, this framework will help you stay sharp, structured, and successful.