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How to Embed a HighLevel Opt-In Form into Your Existing Website

This guide will walk you through how to take a form created in Go HighLevel and embed it into your existing website so new leads automatically enter your CRM.

 

✅ Why This Matters

By embedding your HighLevel form directly into your website:

  • Leads flow automatically into HighLevel.

  • You can manage them within a single, organized platform.

  • You streamline your lead nurturing, follow-ups, and sales pipeline.

📌 Step-by-Step Instructions

1. Log into HighLevel

2. Navigate to the Form Builder

  • On the left menu, click Sites.

  • At the top menu, click Forms, then Form Builder.

3. Select or Create Your Opt-In Form

  • Use the existing "Website Opt-In Form" (or create a new one).

  • Basic form fields usually include:

    • First Name

    • Last Name

    • Email

    • Phone Number

    • A submission button (e.g., “Claim My Free Class Voucher”)

Optional:

  • Click the "+" icon to add more fields like address, text areas, or checkboxes as needed.

Pro Tip: Keep forms short for higher conversion.

4. Customize Your Form (Optional)

  • You can change field labels, button text, or add custom fields.

  • Adjust colors and fonts under Style Settings to match your website branding.

  • Click Save once you're done editing.

5. Integrate the Form with Your Website

  • Click Integrate at the top-right of the form builder.

You will now see multiple embed options:

✅ Best Option: Inline Embed

  • Ideal if you have a specific space on your existing website to paste the form into.

  • Keeps users on your current page instead of redirecting them.

Other Options:

  • Sticky Sidebar: Stays on-screen as users scroll.

  • Slide-In or Pop-Up: Great for attention-grabbing lead magnets.

6. Copy the Embed Code

  • Choose Inline (or your preferred option).

  • Scroll to “Copy Embed Code” and click it.

  • This gives you an iframe code snippet.

7. Paste the Code into Your Website

  • Go to your website editor or CMS (WordPress, Squarespace, Wix, etc.).

  • Locate the page/section where you want the form to appear.

  • Paste the iframe embed code into a custom HTML or code block.

  • Click Save/Update in your website editor.

Note: If your platform asks for "custom code" or "HTML", that’s where the iframe goes.

8. Test Your Form

  • Go to your website and check if the form displays correctly.

  • Submit a test entry to verify the lead appears in HighLevel.

🎯 What Happens Next?

Every person who submits the form will:

  • Be automatically created as a lead inside HighLevel.

  • Appear in your CRM, Pipeline, or Campaigns (as configured).

  • Be ready for further automation (email follow-up, appointment booking, etc.).

🛠 Need to Update the Form Later?

  • Any edits made inside HighLevel (like styling or field changes) will automatically update the embedded version after saving — no need to re-embed the code.

🔄 Next Steps

After embedding the form and capturing leads:

  • Watch the next video to learn how to manage leads inside HighLevel.

  • Set up your pipeline, automations, and calendar booking system.

💬 Support

If you're stuck or your form isn't displaying:

  • Double-check that you've pasted the full iframe code.

  • Ensure your website editor supports custom HTML blocks.

  • Contact your website platform's support or reach out to our team.

Done right, this is a one-time setup that can generate leads for you automatically!

Let’s get those leads flowing 👇