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Implementing the Simple Converts Framework on Your Website

🎯 Purpose:  This guide is for gym owners who want to use their existing website while maximizing lead generation using the Simple Converts Framework. It walks through a proven process to simplify and restructure your current site to function like a high-converting landing page — without losing your original content or design permanently.

 

✅ Before You Begin

1. Understand the Goal

  • Your website’s main job isn’t to tell your whole story — it’s to get and keep members.

  • Most gym websites are full of distractions (tabs, menus, external links) that reduce conversions.

  • We’ll restructure your site to focus on one clear path to conversion.

2. Backup Your Site

  • Duplicate your website before making any changes.

  • Most platforms (WordPress, Wix, Squarespace, etc.) allow you to clone your site.

  • Your original site will stay live and untouched; the duplicate is where you make edits.

🔧 Step-by-Step Instructions

🔹 Step 1: Remove All (or Most) Navigation Tabs

  • Eliminate tabs like:

    • “About Us”

    • “Contact”

    • “Meet the Team”

    • “Store”

    • “Class Schedule”

  • The goal: Keep users on one single page with no exits or distractions.

🔹 Step 2: Add Clear, Bold Calls to Action (CTAs)

  • Use a prominent button with text like:
    ✅ "Claim My Free Class Now"

  • Add this CTA in multiple places down the page.

  • All CTA buttons should link to the same opt-in form or pop-up.

🔹 Step 3: Add Urgency and Scarcity

  • Include elements like:

    • ✅ Countdown timers (e.g., “Offer ends in 2 days”)

    • ✅ Availability statements (e.g., “Only 8 spots left!”)

  • These increase the pressure to act.

🔹 Step 4: Add a Google Maps Image and Your Address

  • Go to Google Maps > search your gym > take a screenshot of your listing (zoomed out enough to show highways or landmarks).

  • Place this image next to your physical address.

  • This improves trust and provides clear location context.

🔹 Step 5: Add a “Call Now” Button in the Header

  • Include a clickable “Call Now” button at the top of the page.

  • Link it directly to your gym’s phone number.

  • This is for hot leads who prefer to talk immediately.

🚫 Common Mistakes to Avoid

  1. Linking to external pages

    • Avoid sending users to YouTube, Instagram, or an external store.

    • All traffic should stay on the website.

  2. Trying to be clever

    • Be clear, not clever. Confusing messaging kills conversions.

  3. Using stock photos

    • Use real images of your gym and members whenever possible.

  4. Using fake or video testimonials

    • Use real testimonials with a photo, name, and written quote.

    • Videos are often a distraction and less effective on-page.

  5. Using “Submit” as your CTA text

    • Replace “Submit” with value-driven text like:

      • ✅ “Claim My Free Class Voucher”

      • ✅ “Reserve My Spot Now”

  6. Only having 1 or 2 CTAs

    • Include frequent CTAs after every key piece of content.

✅ Example Structure

Here's what a simplified, conversion-focused page looks like:

🔼 Top of Page:

  • Gym Logo

  • Address

  • Call Now Button

  • “Claim Free Class” CTA Button

⬇️ As You Scroll:

  1. Friendly gym photo + short headline

  2. Transformation or goal-matching message

  3. Scarcity/Urgency (e.g., limited vouchers)

  4. Location (Google Map + address)

  5. Value Stack (e.g., Fitness, Nutrition, Accountability)

  6. Opt-in CTA

  7. Getting Started Steps

  8. Testimonials (Photo + Quote)

  9. Final CTA

  10. Privacy Policy (required)

🧩 What Happens After Opt-In?

After someone clicks “Claim My Free Class”:

  1. They’re taken to an opt-in form page

    • Keep it simple: name, email, phone.

    • Optional: Fitness goal (not required).

    • Reinforce urgency and social proof here too.

  2. After submitting, they land on a Thank You page

    • Confirm that their voucher is reserved.

    • Provide follow-up info.

    • Repeat testimonials and trust signals.

🔄 Need Help with Implementation?

If you’re not sure how to make changes:

  • Contact your website platform’s support (WordPress, Wix, Squarespace, etc.)

  • Use YouTube or help docs to find “How to duplicate a site” or “How to edit navigation/menu”

  • Reach out to your IT person if you have one

💡 Pro Tip:

If this all feels overwhelming or too technical, you can request one of our pre-built high-converting templates instead — designed using this exact framework.

⚠️ Final Reminder

If you don’t simplify your site, don’t expect many leads.

If you're serious about getting new members through your website, follow the steps above carefully.

📹 Next Steps

In the next video, we’ll show you how to:

  • Install your HighLevel opt-in form

  • Connect it to your CRM so you can follow up with leads immediately.