Key Facebook Metrics 

📍 Section 1: Facebook Ads Manager Metrics

These are the core ad performance metrics available directly inside Ads Manager. You should check them daily and analyze weekly for trends.

📈 1. Impressions

• What it is: How many times your ad was shown
  
  

• Why it matters: Helps measure reach and frequency
  
  

🎯 2. CTR (Click-Through Rate)

• What it is: % of people who clicked your ad after seeing it
  
  

• Goal: Aim for 1.5%+
  
  

• Why it matters: Indicates how compelling your creative/copy is
  
  

💸 3. CPC (Cost Per Click)

• What it is: How much you're paying per click
  
  

• Goal: Varies by industry; lower is better
  
  

• Why it matters: Impacts lead cost and overall efficiency
  
  

📥 4. CPL (Cost Per Lead)

• What it is: Cost to acquire one lead via lead form or landing page
  
  

• Goal: Target $5–$20 for local lead gen depending on market
  
  

• Why it matters: Directly tied to profitability
  
  

🤖 5. Leads (Results)

• What it is: Total number of leads captured
  
  

• Why it matters: This feeds your funnel—no leads = no sales
  
  

📦 6. Quality Ranking / Relevance Score

• What it is: Facebook’s internal score (0–10)
  
  

• Goal: 8+
  
  

• Why it matters: Impacts delivery cost and reach
  
  

🔁 7. Frequency

• What it is: How often the same person sees your ad
  
  

• Goal: Keep under 2.0 to avoid ad fatigue
  
  

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📍 Section 2: Funnel Metrics (External Tracking)

You should track these in GoHighLevel or your CRM using workflows, pipelines, and manual updates. These help you measure what happens after the lead is generated.

📅 1. Schedule Rate

• Formula:
  # of Appointments Booked ÷ # of Leads
  
  

• Goal: 30–60% depending on offer
  
  

• How to Track:
  Tag or stage leads who book; track form completions or calendar events.
  
  

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👥 2. Show Rate

• Formula:
  # of Leads Who Showed Up ÷ # of Leads Scheduled
  
  

• Goal: 70–90%
  
  

• How to Track:
  Manually update appointment status in CRM or trigger via automation/text check-ins.
  
  

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💬 3. Close Rate

• Formula:
  # of Sales ÷ # of Appointments Held
  
  

• Goal: 25–50%
  
  

• How to Track:
  Use opportunity pipelines to track stages (e.g., Booked → Showed → Closed).
  
  

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💰 4. Front-End Cash Collected

• What it is: The total revenue from clients who bought something immediately after booking
  
  

• Goal: Positive ROI (at minimum covering ad spend)
  
  

• How to Track:
  Log sales in your CRM; track payments collected in Stripe or GHL Payments.
  
  

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💵 5. CAC (Customer Acquisition Cost)

• Formula:
  Total Ad Spend ÷ Total Customers Acquired
  
  

• Goal: Depends on offer pricing—make sure it’s less than your front-end revenue
  
  

• Example:
  $1,000 spent → 10 clients = $100 CAC
  
  

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🔍 Recommended Custom Columns in Ads Manager

When customizing your Facebook Ads Manager view, include:

• Results (Leads)
  
  

• Cost per Result
  
  

• CTR (Link)
  
  

• CPC (Link)
  
  

• Amount Spent
  
  

• Frequency
  
  

• Quality Ranking
  
  

• Relevance Score
  
  

You can also create a Custom Report to export results into Google Sheets or your CRM dashboard weekly for side-by-side analysis.

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📌 Optimization Tips

• If CTR is low (<1%) → Improve your creative and headline
  
  

• If CPL is high → Test new audience or offer
  
  

• If Schedule Rate is low → Simplify the booking process or follow up faster
  
  

• If Show Rate is low → Send appointment reminders and confirmations
  
  

• If Close Rate is low → Improve sales script or pre-qualify better
  
  

• If CAC is high → Rebalance your ad spend or pricing strategy

Here are some additional Assets to help you with this process

Portal Lesson: Basic Ad Optimization

Link: https://members.gymlaunch.com/products/diy-lead-generation/categories/2155255143/posts/2177352899