"Make Mo Money"
🎯 VIDEO OVERVIEW In this video, the goal is to teach gym owners how to significantly increase revenue without more ad spend or added session load — by selling supplements as a second-tier sales strategy. This process not only boosts income but reduces cost of acquisition (CAC) by offsetting ad costs with supplement commissions.
📌 CORE CONCEPTS
1. The 6 Levers of Lifetime Value (LTV)
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Increase price
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Decrease cost
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Increase purchase frequency ✅
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Upsell
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Cross-sell ✅
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Downsell
⚡ This training focuses on Purchase Frequency + Cross-Selling via Supplements.
2. Why Supplements?
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Members already buy them – if not from you, then somewhere else.
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You help them get better results → increases retention and referrals.
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Offers fast results, low effort, and low delay → easier to sell.
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Supplements can fund your ads, allowing infinite traffic scaling.
3. The Value Equation (Perceived Value of a Sale)
| Category | Fitness Sale | Supplement Sale |
|---|---|---|
| Results | ✅ | ✅ |
| Belief | ❌ (doubt) | ✅ (immediate) |
| Effort | ❌ (high) | ✅ (easy) |
| Delay | ❌ (slow) | ✅ (fast) |
🧠 People perceive more value in supplements, even though both aim to support the same goal.
4. Two-Step Sales Process
Sell both Fitness + Supplements during onboarding or consult.
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Members have two wallets: one for fitness, one for supplements.
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Combine both and supplement commissions offset CAC.
🔢 MONEY MATH (Track in the AI Database)
Here’s how to calculate and log performance:
🧮 Key Formulas:
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CAC (Cost of Acquisition) = Ad Spend ÷ # of Signups
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Return on CAC = Front-End Cash ÷ CAC
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Adjusted CAC = (Ad Spend - Supplement Commissions) ÷ Signups
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Adjusted Return on CAC = Front-End Cash ÷ Adjusted CAC
💡 Add these figures to your monthly dashboard in the AI database.
Use consistent naming (e.g., "Jan 2025 - Jasmine", "Feb 2025 - Mike").
📋 WHAT TO LOG IN THE AI DATABASE
| Field | Description |
|---|---|
| Month | The campaign month (e.g., Jan 2025) |
| Gym Name | Who’s reporting (e.g., Jasmine Gym) |
| Ad Spend | Total spend for the month |
| Supplement Commission | Total earned from subs |
| # of Signups | Total new members |
| Front-End Cash | Total sales revenue from signups |
| CAC | Ad Spend ÷ Signups |
| Adjusted CAC | (Ad Spend - Subs Commission) ÷ Signups |
| Return on CAC | Front-End Cash ÷ CAC |
| Adjusted Return | Front-End Cash ÷ Adjusted CAC |
| Notes | Context, special wins, outliers |
💥 EXAMPLE ENTRY:
| Field | Value |
|---|---|
| Month | January 2025 |
| Gym Name | Jasmine Gym |
| Ad Spend | $5,412 |
| Supplement Commission | $2,410 |
| # of Signups | 33 |
| Front-End Cash | $15,017 |
| CAC | $164 |
| Adjusted CAC | $91 |
| Return on CAC | 2.77x |
| Adjusted Return | 5.00x |
| Notes | Strong conversion rate, consistent supplement pitching in consults |
🛠️ COMMON FAQ
Q: Do I have to become a supplement store?
A: No! This system is built to avoid inventory headaches, price objections, or shipping problems.
Q: What if I don’t personally take supplements?
A: Your clients likely do — and they trust your recommendations. It’s a disservice not to guide them to quality options you believe in.
Q: Do I need a second pitch?
A: No. You include it in the same consult — just explain the value of supplements to amplify results and support lifestyle gaps.
📞 NEXT STEPS
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✅ Watch the full training video.
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✅ Review the value equation and money math examples.
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✅ Enter your own gym data into the AI database using the fields above.
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✅ Track progress month-over-month.
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💬 Got questions? Join a daily call or reach out via Slack for help running your numbers.
🧠 REMEMBER
Supplement sales aren’t about selling products — they’re about increasing results, increasing retention, and funding your growth.
“You can either choose to die, or adapt.”
– Alex