Sales Overview: Converting Leads into Paying Members
This help doc summarizes the full Gym Lords Sales System, designed to help gym owners confidently convert leads into high-ticket clients or long-term memberships. Whether you're new to the process or refining your pitch, this guide walks you through every stage—from first contact to final close.
🎯 What You’ll Learn:
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The Closer Framework and how to apply it to every sales conversation
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How to use the Sales Script to build trust and uncover real pain points
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Crafting compelling Offers that increase conversion
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How to handle objections with confidence
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Structuring your Four-Layer Funnel to consistently generate and close leads
📋 Step-by-Step Breakdown
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Use the Sales Script
Follow the Gym Lords-approved script to guide conversations from introduction to close. Be sure to personalize it slightly based on the client’s situation. -
Identify Buyer Type
Understand if the prospect is motivated by pain, status, or convenience—then tailor your approach accordingly. -
Present the Offer
Use one of the core high-ticket packages (or a recurring membership) and anchor it to the client’s goals uncovered during discovery. -
Handle Objections Effectively
Anticipate pushback and practice objection-killer responses using the "3-part formula": Acknowledge + Reframe + Ask. -
Close with Confidence
Use strong assumptive language and offer clear next steps (payment, onboarding, scheduling, etc.).
💡 Pro Tips:
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Role-play the sales script at least 3x per week to stay sharp
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Review recorded sales calls and identify where you lose trust or momentum
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Make sure your offer is aligned with your backend delivery capacity
🔗 Related Resources
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[Sales Script Template]
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[9 Sales Tips Checklist]
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[Presale Questionnaire]
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[Closer Framework Guide]
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[Objection Killers Playbook]
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[Four-Layer Funnel Masterclass]
📺 Video Companion
Video Title: Sales Overview
Timestamps: 0:00–5:22
Watch here: (link placeholder)