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Scholarship Giveaway Cash Injection Play

🧠 Purpose The Scholarship Giveaway Play is a powerful, zero-ad-spend marketing strategy designed to rapidly generate high-quality leads through a giveaway, then convert them into paying clients — all while boosting your brand visibility.   This play is organic (no paid ads) and external (targeted at non-members), making it perfect for a quick revenue boost and audience growth.

 

🎯 Goals & Outcomes

  • Lead generation: Capture 25–75+ warm leads.

  • Sales conversions: Close 50% of show-ups into high-ticket offers.

  • Revenue: Generate $2,500–$7,500+ without ad spend.

  • Community engagement: Increase social visibility, shares, and comments.

🧩 Play Breakdown

🔹 What You’re Giving Away

  • A high-value transformation scholarship — your top-tier service + bonuses.

  • Must feel like a $2,000–$5,000+ value to spark real excitement.

📅 Campaign Timeline

Day 0 – Teaser Post

  • Build anticipation: “Something BIG drops tomorrow...”

  • Use stories, countdowns, and captions to hype it up.

Day 1 – Giveaway Announcement

  • Launch the giveaway.

  • Post the offer: What’s included, how to apply, and when a winner will be chosen.

Day 2 & Day 3 – Repost and Amplify

  • Reshare original post with new captions.

  • Use testimonials, behind-the-scenes, and live videos to re-engage.

Day 4 – Final Call

  • Push urgency: "Last day to apply!"

  • Use countdowns, final push videos, and personal invites.

Day 5 – Pick & Announce the Winner

  • Select 1 winner based on application responses.

  • Notify them publicly or privately.

  • Reach out to remaining applicants with a runner-up gift card offer.

Day 6–12+ – Sales Consultations

  • Book appointments with runner-ups.

  • Use gift cards as credit toward high-ticket packages.

📈 Lead Conversion Process

Application Flow:

  1. See giveaway on social media.

  2. Like, comment, and share post.

  3. Click link to apply.

  4. Submit name, contact info, goals, and story.

After Giveaway Ends:

  • Award 1 grand prize winner.

  • Offer runner-up gift card (e.g., $300–$500) valid toward a specific high-ticket service.

  • Schedule sales consultations immediately to maintain urgency and maximize show rates.

📊 Target Metrics ("The Rule of 50")

Step Target
Applications 25–75+
Appointments Scheduled 50% of applicants
Show-up Rate 50% of scheduled
Closing Rate 50% of show-ups
Projected Revenue $2,500–$7,500+
 

📌 Execution Tips

  • No Ad Spend Needed: Leverage your existing social media following.

  • Timing is Everything: Run this when you have 7–10 days to focus.

  • Avoid Launching Before a Weekend: Make sure Day 5 (consultation scheduling) falls on a weekday to ensure immediate follow-ups.

  • Prepare Your Team: Ensure enough availability for Day 6–12+ to handle consults.

  • Use the Hype: Encourage sharing and commenting to maximize reach.

✅ Resources You’ll Need

  • Social media post templates (Teaser, Announcement, Reminder, Final Call)

  • Landing page with application form

  • CRM or spreadsheet for managing applicants

  • Gift card offer script

  • Sales consultation booking process

  • Follow-up messaging templates

🧠 Final Thoughts

This is a fast-track campaign to turn attention into revenue — if you follow the process and execute with energy, you’ll generate a rush of qualified leads, increase community engagement, and make thousands in just over a week.