Scholarship Play Overview
Scholarship Play Overview Overview
Scholarship Play Overview
Overview
- Type: Organic external promotion strategy
- Objective: Generate leads, appointments, and sales with minimal or no ad spend
- Key Benefit: Leverages your existing social media following to run a high-value giveaway
Play Description
- Promotion Type: Public, organic on social media
- Prize: Transformation Scholarship (high-value, low cost to give away)
- Duration: 4 days of active promotion
- Audience: Social media followers + the public
Core Concepts
- Organic: No paid advertising required
- External: Reaching outside your membership base, to the broader audience
- Value of Prize: Multiple thousands of dollars in services + bonuses
- Outcome: New leads, scheduled appointments, and potential high-ticket sales
Engagement & Entry Process
- How followers participate:
- Like the giveaway post
- Comment on the post
- Share the post
- Complete a landing page application explaining why they deserve to win
- Expected applicant range: 25–75+ based on audience size
Lead & Application Handling
- Application Review:
- Review all entries after 4 days
- Decide the winner based on applications
- Secondary Engagement:
- Contact remaining applicants (24–74+) as second-place winners
- Award gift cards that apply toward high-price services/products
Goals & KPIs ("Rule of 50")
|
Metric |
Target |
Notes |
|
Applicants |
25–75+ |
Can reach 100+ with a large following |
|
Schedule & Claim |
50% of applicants |
Lead-to-schedule conversion |
|
Show Up |
50% of scheduled |
Appointment attendance rate |
|
Close |
50% of attendees |
Conversion to paying clients |
|
Revenue |
$2,500–$7,500+ |
Based on applicant volume and conversions |
Execution Timeline
- Day Zero: Teaser post ("Something exciting coming soon")
- Day One: Main announcement (details of giveaway, how to enter)
- Day Two & Three: Repost and increase exposure
- Day Four: Final call for applications + closing announcement
- Day Five: Announce winner + outreach
- Days 6–12+: Follow-up sales consultations with leads
Pro Tips
- Scheduling: Plan rollout for maximum availability for follow-up sales calls (avoid weekends if possible).
- Immediate Follow-up: Reach out to winners quickly to maximize engagement.
- Consistency: Post and engage daily during the promotion period.
- Follow-up Timing: The sooner you contact winners and second-place applicants, the higher their engagement and conversion.
Additional Resources
- Future videos will include scripts, post templates, and detailed automation flows