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Step 1: Choosing Your High-Converting Website Template in HighLevel

Your website’s only job is to generate leads. Everything else is secondary.  This help doc outlines how to choose from four proven website templates in HighLevel, designed specifically for gyms and fitness businesses to simplify lead capture and increase conversions.

 

🎯 Why These Templates Work

Most gym websites fail because they try to do too much:

  • Too many menu options (Meet the Team, Store, Blog, etc.)

  • Redirects to social media or YouTube

  • Overloaded with content that distracts from the main goal: getting leads

The templates we provide are:

  • Simple on purpose

  • Optimized to keep users focused

  • Designed to direct every action toward one outcome: claiming a free class

🧭 Getting Started

1. Log into Your HighLevel Account

Visit https://app.gohighlevel.com and log in.

2. Go to the Website Templates Section

  • From the left sidebar, click “Sites”

  • Then, select the “Websites” tab at the top

3. Choose From Four Template Options

All templates are designed with:

  • Clean, distraction-free layout

  • Strategic calls-to-action (CTA) like “Claim My Free Class”

  • Minimal navigation to avoid leaks in the conversion path

🔹 Template Breakdown

Template Name Description
Popup A single-page site with a popup opt-in form when CTA is clicked
3 Pages A flow with a landing page → opt-in page → thank you page
Simple (Light) A minimal layout with a light background, no video
Simple (Dark) Same as above but with a dark background
 

Each has its own visual style, but the conversion strategy remains the same: one path, one action — opt-in.

4. Preview the Templates

Click any of the four templates to preview:

  • Hit the Preview Link on the first page

  • See the layout, background, and sections (video headers, testimonials, CTAs, etc.)

  • Click on the CTA buttons to test the full experience:

    • Watch for where the opt-in form appears

    • Test the thank-you page redirection

Note: Nothing gets submitted unless you opt in manually, so feel free to click through.

5. Choose the Best Fit

Pick the template that:

  • Feels closest to your brand

  • Will require the least customization

  • Matches your preferred layout (e.g., one-page vs. multi-step)

You’ll be able to:

  • Change colors, logos, background videos/images

  • Replace photos and testimonials

  • Edit all text and CTA buttons

Pro Tip: Choose based on structure, not color — styling is easy to change in the next step.

✅ Next Step: Customize Your Template

Once you’ve selected a template, move on to the customization step (covered in the next video of your training portal). There, you’ll learn how to:

  • Swap out placeholder content

  • Match the site to your brand

  • Set up your form and lead routing inside HighLevel

🧠 Summary

  • These templates are built for one thing: lead conversion

  • The simpler the path, the more effective the result

  • You’ll customize everything after choosing the template — for now, just pick your base

💬 Support

If you’re unsure which template to pick:

  • Preview all four thoroughly

  • Pick the one that visually aligns closest with your gym’s vibe

  • Reach out to our support team if you need help deciding